**Job Description:** **About Us:** **ITW Car Care is a division of Illinois Tool Works (ITW), specializing in automotive aftermarket products. The division offers a diverse portfolio of brands such as Rain-X wiper blades, visibility-enhancing products, and water repellent treatments, including our 2-in-1 Glass Cleaner. Black Magic to support all your wheel and tire needs, including Tire Wet.** **Position Overview:** **The intern must be in the Houston metro area.** **We are looking for an analytical, detail-oriented & passionate Marketing intern to join our team. This internship is an excellent opportunity to gain hands-on experience in core marketing functions including data analytics, business performance assessment, portfolio optimizations & campaign planning. This internship is ideal for someone who enjoys turning numbers into insights and using data to drive decision-making. You’ll work on real projects that assess marketing performance, optimize portfolios, and help shape upcoming campaigns based on measurable results** **Key Responsibilities:** **Evaluate brand performance using POS data, leveraging key learnings & assessments to drive actionable recommendations** **Perform competitive analysis – including pricing, features & benefits** **Review historical consumer research reports to provide key insights & trends recommendation to form basis of innovation strategy** **Assessment of digital & social footprint including competitive benchmarking** **Other duties as assigned** **Qualifications:** **Must be actively enrolled in an undergraduate program at an accredited university with Marketing, business analytics, or a related major, with an expected graduation date of Spring 2025 or 2026** **Excellent oral, interpersonal, and written communication skills** **Ability to plan and coordinate projects as an individual contributor or as a member of a cross-functional team**