The Role The Marketing Intelligence Consultant will be responsible for growing key client relationships (in collaboration with Incubeta client teams), developing their marketing intelligence maturity, and positioning their data & analytics expertise to increase the understanding of the value of our solutions & Incubeta's reputation internally and externally. The Marketing Intelligence Consultant will evolve their mindset from a business planning perspective to a business strategy perspective. They are able to track how Incubeta's Marketing Intelligence proposition helps clients attract, convert & delight their target customers. They can leverage their data & analytics experience to provide recommendations to help their clients remain competitive. They will review their clients' marketing intelligence journey in order to confirm challenges to overcome & opportunities to capitalise on to help them achieve their business goals.They will mentor junior client facing personnel and support them with best practices when building client relationships. Key Responsibilities KPI & Performance Management + Achieve GP targets, depicting year-on-year growth. + Receive positive client feedback in scorecard surveys. + Receive positive client feedback in post-project reviews. + Demonstrates impact on client marketing intelligence maturity, through measurement of upsell and cross-sell % into assigned clients, and success stories from partnerships. Expertise & Solution Development + Demonstrates wider understanding of data and analytics on marketing in order to build rapport and get buy-in from clients. + Leverages data analysis & visualisations to surface actionable marketing insights, which are used to build a compelling marketing intelligence narrative for clients. + Advocates for the use of cutting-edge solutions & competitive technologies - such as machine learning - to help clients' business performance. + Recommends new analytics & data solutions to clients where gaps exist, and champions adoption within Incubeta if scalable. + Demonstrates understanding of client marketing teams' planning, operations and processes, measured through the adoption of their marketing intelligence recommendations. + Demonstrates marketing intelligence knowledge, and understanding of client challenges, through creation of blog posts, case studies & industry thought pieces. + Proactively engages with updates across data, analytics, and the digital marketing sector, and successfully communicates relevant insights with the team and clients. + Take time for research and development - stay up to date with the latest technologies, techniques and methods to inform our marketing intelligence narrative. + Effectively communicates value of solutions to clients using knowledge of data, analytics, and industry updates. Delivery Improvement + Proposes, implements and/or contributes to ceremonies to maintain ongoing key client relationships (eg. regular performance reviews, roadmap meetings, business reviews), collaborating with other Incubeta client servicing teams as appropriate. + Leverages best practices & frameworks (e.g. SCQA) to communicate recommendations to clients, with evidence to back up our proposals. + Starts using tools & analysis techniques (e.g. SWOT) to understand their clients' organisations in more depth, and tailors their approach on the resulting insights. + Confidently sets objectives on engagements with clients, and ensures they are met when defining short and long term client strategies, and delivering work. + Keeps client objectives, customers and target audiences front of mind when consulting & providing recommendations. + Manages client projects efficiently when leading on them: understanding the scope and success criteria of the project, following correct procedures to ensure consistency in delivery & communication. + Consistently updates external and internal stakeholders on roadmap updates, milestones, and potential risks - conveying the value of Incubeta marketing intelligence solutions throughout. + Triages, promptly responds and understands client inquiries, and can brief in other resources to help resolve challenges & delight clients. + Independently delivers analytics and data solutions, leveraging best practices and scalable methods to provide impactful results. + Actively gathers and incorporates feedback to improve delivery. + Can review and improve quality of project documentation & deliverables where needed. Client Engagement & Growth + Cultivates strong and lasting relationships with clients through ownership of communication, and demonstrates understanding of their needs, expectations & goals, as measured through feedback. + Ensures that all assigned high tier clients have a roadmap that outlines the strategic direction & advancement of marketing intelligence maturity through analytics & data solutions, by understanding their challenges & business objectives. + Builds value propositions of analytics and data solutions, and can fit marketing intelligence into wider narrative of Incubeta impact on clients with evidence. + Provides impactful contributions to pitches, new business opportunities and upselling - creating assets, presenting expertise & storytelling our vision where needed. + Utilises their creativity and storytelling skills to present insights to clients and generate new opportunities. + Owns their high tier clients, proactively providing recommendations & solutions to them - co-ordinating priorities where relevant. + Successfully upsells additional solutions, in line with clients' objectives through understanding and knowledge of Incubeta offering. + Performs analysis & communicates data led insights, which are used to inform clients about their overall business, to support them in their marketing & budgeting decisions. + Demonstrates ownership of client communication with both internal & external stakeholders to achieve client objectives. + Presents technical information to non-technical stakeholders clearly and confidently. + Can lead business workshops with cross-functional client teams and ensure the resulting deliverables meet clients' expectations, working with Incubeta client teams as required. + Engages audiences through effective presentations. Leadership & Collaboration + Fosters strong relationships with Incubeta teams across EMEA through mutual collaboration and feedback. + Manages MI consultancy personnel in their market. Provides mentoring & coaching to support their development, oversees their outputs and act as escalation where required. + Creates a performance-first culture in their team: rewarding innovation and technical excellence, and inspiring market-leading work. + Develop & progress direct reports through feedback, direction & leadership. + Support in the creation of L&D materials to help establish consistency in knowledge & storytelling. Qualifications and Skills + 7+ years of experience in digital analytics, consultancy, or client management, with a proven track record of delivering impactful data insights and projects. + Demonstrable impact of measurement & data solutions + Proven experience working in digital analytics & data, with proficiency in: + Web analytics platforms (inc. GA4) + Tag management systems (inc. GTM) + Data warehouses (inc. BigQuery) + Data visualisation tools (inc. Looker Studio) + Cloud solutions (inc. GCP) + Analysis + Modelling + Strong client relationship management skills with an emphasis on client satisfaction and business growth. + Knowledge of industry trends and the ability to apply this knowledge to client solutions. + Deep understanding of media & customer lifecycle. + Expertise in how to measure, target and optimise audience strategy. Incubeta Company Values: + Earn Trust: Focused on maintaining and increasing customer focus, works with the customer in mind earning trust along each step with clients and colleagues + Help Others Succeed: Makes an active contribution to a joint result (organizational target) or to resolving problems or conflicts. Think in terms of possibilities. Is able to solve issues and problems in a timely and effective manner, working as a team. + Dare to Lead: Is willing to improve individual performance and stimulate others to act accordingly. Setting the standard and example. Being solution driven. + Exceed Expectations: Carries out tasks without help from others; takes command of problem situations and aims to achieve more than the basic requirements Equal Opportunity Employer: Incubeta is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Application Process: If you feel you meet the criteria please kindly submit your resume, cover letter, and portfolio of relevant work. Applications will be reviewed on a rolling basis until the position is filled.Please take note that if you do not receive a response within 2 weeks of applying, you should consider your application as unsuccessful. Join us at Incubeta to shape the future of digital marketing!