Market Research

 Supports the delivery of end to end research, from requirements gathering to study launch and results deliveryPartners with senior Insights resources and outside vendors to conduct relevant market research projectsPrograms questionnaires and conducts analysis within QualtricsConducts and analyzes qualitative focus groups and interviews as neededPresents research findings to business owners, as well as senior management, to give insight on our businessSupports research needs on request for Commercial focused areas including but not limited to Products, Programs, Services and Events for Contractors, Architects, Specifiers, Building Envelope Consultants, Property Managers and DistributorsPartners with the channel marketing team, marketing services and legal to launch surveys to our customer databaseSupports User Experience testing/researchCollaborates with Insights Team to bring projects to completion