**Job Description :** **Job Title** - **Marketing Effectiveness Product Manager** **About** **us** With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating. **About the Function:** Our Digital and Technology (D&T) team are innovators, delivering ground-breaking solutions that will help shape the future of our iconic brands. Technology touches every part of our business, from the sourcing of sustainable ingredients to marketing and development of our online platforms. We utilise data insights to build competitive advantage, supporting our people to deliver value faster. Our D&T team includes some of the most talented digital professionals in the industry. Every day, we come together to push boundaries and innovate, shaping the digital solutions of tomorrow. Whatever your passion, we’ll help you become the best you can be, creating career-defining work and delivering breakthrough thinking. **About the team:** ( **TE** to provide) **About the role: (TE to provide)** **Role Responsibilities:** **Context/Scope:** **Diageo was created in 1997 but our business is built on the principles and foundations laid years before by giants of the industry – Arthur Guinness, John Walker, Elizabeth Cumming and many more. Today, we stand on the shoulders of these giants and, inspired by their ideas, philosophy and audacity, act with the same entrepreneurial spirit and determination.** **Today, we are recognised as a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer. We produce an outstanding collection of over 200 brands – old and new, large and small, global and local – that are enjoyed in more than 180 countries around the world. We are proud of the brands we make and the enjoyment they give to millions.** **Our ambition is to be one of the best performing, most trusted and respected consumer products companies in the world. Our strategy is to support premiumisation in developed and emerging countries. Our broad portfolio means we can access different consumer occasions with our brands, across price points. This also enables us to shape responsible drinking trends in markets where international premium spirits are an emerging category.** **To fulfil our ambition, we know that we must earn the trust and respect of everyone we deal with. That is why our culture is rooted in a deep sense of our purpose and values. These values underpin our business and guide how we work.** **We have more than 27,775 talented people working together to grow our business and nurture our brands. We are committed to their professional and personal development and ensuring that Diageo is a great place to work. We have a diverse and vibrant workforce. We look for people with a wide variety of personalities, experiences and perspectives to create a stimulating and rewarding working environment where everyone can flourish.** **Diageo’s Analytics & Insights team is responsible for designing, developing and implementing analytics products to drive our competitive advantage and enable empirically based decisions.** **As part of the Analytics & Insight team, you will play a role for continuing to advance the sophistication of the power of analytics throughout Diageo.** **You will serve as an evangelist for the power of data and develop analytics products to enable decisions at Diageo. You will become an invaluable partner to your stakeholders, help catalyse their thinking about what’s possible, identify meaningful insights from large data and metadata sources; interprets and communicate insights and findings from analysis and experiments to drive top line growth, personalised consumer experiences and optimises business processes.** **Dimensions** **Financial** **The role is responsible for managing the total cost of ownership of the products in their remit.** **This analytics product-focused role works closely with product stakeholders and coordinates across teams within Marketing, D&T, DA&I, and across Diageo.** **Leadership Responsibilities/ Key Stakeholders:** **Product Management - create and manage a product vision including defining and prioritizing features and capabilities. Delivering performance – move effectively between strategy and operational detail Create Possibilities – proven track record in delivering value through best-in-class analytics. Influencing across a matrixed organisation – creating outstanding teamwork and alignment Creating Possibilities - Energise and inspire others to deliver outstanding results** **Purpose of Role** **Lead matrixed, cross-functional, teams to deliver the marketing mix modelling product vision.** **Own the product roadmap and evolution collaborating with A&I, marketing effectiveness leaders, and business customers.** **Prioritize features based on user feedback, market demand, and strategic importance.** **Work closely with engineering, design, and data science teams to ensure the product meets technical and user requirements.** **Cultivate a continuous learning environment within the team and analytics community through persistent development of new skills and sharing of knowledge through mentorships and contributions to the open-source community** **Manage and resolve business and technical interdependencies** **Ensure that insights generated through analytics translate into impact at scale for the business** **Top 3-5 Accountabilities** **Draw on excellent business domain knowledge and MMM proficiency to bridge the gap in expertise between business stakeholders and technical teams and be a credible partner to both the Data Sciences function as well as business decision-makers Support the implementation of analytics products into business processes and impact measurement. Own the total cost of ownership of the analytics products within your remit. Co-own the product use cases including ROI. Provide guidance and ongoing improvements in various areas such as methodology, product evolution, business process change, benefits measurement.** **The job holder may be instructed by their immediate superior to perform all tasks directly or indirectly related, additional or supplementary to the scope of duties defined in this role profile.** **Qualifications and Experience Required** **MBA/master’s in business analytics / data science / statistics / economics and / or degree in Engineering, Mathematics or Computer Science. Analytic management experience and / or leadership highly advantageous.** **12-14 years’ experience at a leading multinational company** **Experience delivering solutions using Agile methods and championing Agile in an organization.** **Solid experience in one/or more of the following business domains: Consumer Products, Commercial, Marketing, Supply Chain, Finance.** **Commercial experience in Analytics/ Insights/ Machine Learning/ Data Science** **Solid knowledge of various statistical and predictive techniques and their applicability to a range of business problems** **Barriers to Success in Role** **Focus on winning with customers and consumers** **Defining the right analytics product(s) vision, roadmap, and adoption plan.** **Becoming a trusted partner of stakeholders** **Location / Flexible Working Options** **Standard flexible working environment.** **Occasional travel maybe required as part of this role** **5** **Experience / skills required:** (TE to provide) **Flexible Working Statement:** Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you’re supported from day one. **Rewards & Benefits Statement: (TE)** **Diversity statement:** Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspired? Then this may be the opportunity for you. _If you require a reasonable adjustment, please ensure that you capture this information when you submit your application._ **Worker Type :** Regular **Primary Location:** Bangalore Karle Town SEZ **Additional Locations :** Budapest, Mexico City **Job Posting Start Date :** 2025-01-27 With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. **DRINKiQ** What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)