**About Human Pharmaceutical Business** With global presence, Boehringer Ingelheim has industry-leading expertise in medicine research and development. We are constantly developing the next generation of medical breakthroughs and successfully delivering innovations to meet the medical needs of the patients we serve in the following key areas of interest: cardiovascular, respiratory, metabolic diseases, immunology, oncology and central nervous system. In the future, we will accelerate the launch of more than 10 innovative medicines to meet the demand of Chinese patients. **Basic purpose of the job:** The position holder should take care of franchise whole life cycle management, long term forecasting(5 yrs+)and brand implementation quality. Role responsibility include but not limited to: + Establish and develop organization for existing and future business. + Ensure market position improvement for long term and short term. + Ensure our leadership in covered indication. + Ensure success launch of future products. + Ensure achievement of P/L of related products. **Accountabilities:** Marketing Strategy and Portfolio Management: Developing and implementing a strategic marketing plan that aligns with the company's business goals and objectives. + Planning for growth and market leading position in short and long term. + Develops and structures market research activities, including qualitative approach, market segmentation and test market. + Provide company high level decision makers with updated market trend analysis together with winning strategy. + Develops overall Marketing plan for product portfolio and provide critical information to other departments (commercial team, supply chain, etc.) to contribute in the product development and product portfolio optimization. + Draw the short and long term product and indication profile for future growth of our existing and future business. + Lead related team to successfully prepare and launch new product. Overseeing the creation and execution of marketing campaigns and measuring their effectiveness. + Ensure adequate marketing resources allocation to impulse the core product commercialization to achieve required sales mix. + Develop marketing campaigns aimed at reaching all targeted customers within the Human Pharma business value chain. This will help to identify key customer requirements and establish a tactical action plan, ensuring accurate budget implementation. Budget Management: Developing and managing the marketing budget + Responsible for business long term forecast and forecasting. + Allocating resource for different marketing campaigns and initiatives and ensuring that all marketing activities deliver a good return on investment. + Adjust the budget as necessary based on the performance of different marketing activities and changes in the company's overall business strategy or market conditions. Leadership & Management + Lead the marketing team via setting objectives for Marketing Manager, Product Manager, provide coaching and directions. + Build up talent pool, for the preparation of organization development for future business success. + Ensure that team members comply with legal, regulatory and BI policies. Stakeholder Management： + Internally: works closely with the sales team to align marketing and sales strategies. + Work closely with cross teams to ensure the marketing and brand strategy is implemented effectively. + External key stakeholder management and engagement. **Minimum Education/Degree Requirements:** + Full time bachelor's degree is must, major in Medical or Pharmacy preferred + MBA is ideal **Required Capabilities:** + At least 10 years of marketing experience in multinationals with over 5 years of experience of people management + With a strong industry insight and market analysis skills + Deep knowledge of relevant KOLs with seniority + Fluent in English and Mandarin + Excellent people interaction skills + Strategic integration and result orientation + Leadership and decision making + Customer focus and orientation + Strong business acumen with good analytical skill and financial insights + Adaptability and change + Outstanding communication and coordination abilities to effectively collaborate across departments and drive marketing strategy. With the ability to influence and collaborate with stakeholders at all levels of the organization All qualified applicants will receive consideration for employment without regard to a person’s actual or perceived race, including natural hairstyles, hair texture and protective hairstyles; color; creed; religion; national origin; age; ancestry; citizenship status, marital status; gender, gender identity or expression; sexual orientation, mental, physical or intellectual disability, veteran status; pregnancy, childbirth or related medical condition; genetic information (including the refusal to submit to genetic testing) or any other class or characteristic protected by applicable law.