MARKETING COORDINATOR SENIOR WHAT IS THE OPPORTUNITY? This position is responsible for creating, developing, and producing marketing collaterals and research material to support the marketing strategies and sales promotion objectives of City National Rochdale. Partners with Rochdale management, sales, and research teams, and collaborates with marketing team in preparing and producing informational materials (e.g., brochures, newsletters, statement inserts, etc.), and presentations incorporating brand concepts and program designs in the execution of all marketing collaterals. What you will do Prepare the content and/or edits contributor content for firm publications. Edit and write investment insights. Update and edit proposals and presentations using marketing resource materials. Work cross-functionally to create customized presentations for specific meetings and events within CNR and CNB. Lead promotion and support of new and existing products, change to offerings. Develop targeted marketing campaigns for acquisition and engagement. Analyze marketing data (campaign results, conversion rates, etc.) to help shape future marketing strategies Interface with sales professionals, marketing assistants, and other departments regarding campaign development and marketing communication requirements. Create, develop, and produce new marketing materials for new products/strategies, including slides, FAQs, strategy-sheets, terms sheets, etc. to support the marketing and sales objectives across divisions (communicate with colleagues across departments on presentations, marketing content, and events) Work with the outside fund administrator to coordinate marketing support of fund family. Translate performance and other technical data into reader-friendly graphs and/or charts. Lead the planning and execution of events, including conferences, seminars, and sessions. Design and create a wide variety of customized, professional-quality, digital and print marketing materials. Plan and execute initiatives to reach the target audience through appropriate channels (social media, video, email marketing, advertising, etc.) Conduct market research and to identify new opportunities and trends Conduct analysis on competitor offerings and service models. Work with compliance team to finalize and ensure marketing materials, proposals, and communications meet all regulatory requirements. Complete all special projects as requested. Must-Have* H.S. Diploma Minimum 5 years marketing in investment management or similar financial services experience 3 years Microsoft Office experience Skills and Knowledge Bachelor’s Degree preferred Thorough understanding of economics, financial, or investment concepts and terms, and can apply them thoughtfully to marketing work In depth knowledge of Investment products, services, marketing strategies, standards and practices. Strong interpersonal skills, can network and build key relationships Strong communications skills Ability to multi-task time-sensitive projects Knowledge of Microsoft Office programs required (Word, PowerPoint, and Excel). Knowledge of Photoshop, InDesign, a plus but not required Able to work independently with little supervision, juggle multiple time-sensitive projects, and execute cross-functional projects end-to-end Strong writing and excellent communication skills including a strong command of grammar and proofreading Ability to conduct financial analysis and/or demonstrate sophisticated financial concepts visually. Knowledge of Adobe Experience Manager, Adobe Analytics, Google Analytics, Pardot (or other email deployment system), a strong plus. Campaign/program performance analysis experience a strong plus. Compensation Starting base salary: $71,869 - $114,797 per year. Exact compensation may vary based on skills, experience, and location. This job is eligible for bonus and/or commissions. *To be considered for this position you must meet at least these basic qualifications The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Benefits and Perks At City National, we strive to be the best at whatever we do, including the benefits and perks we offer our colleagues. Get an inside look at our Benefits and Perks. INCLUSION AND EQUAL OPPORTUNITY EMPLOYMENT City National Bank is an equal opportunity employer committed to diversity and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other basis protected by law.' ABOUT CITY NATIONAL We start with a basic premise: Business is personal. Since day one we've always gone further than the competition to help our clients, colleagues and community flourish. City National Bank was founded in 1954 by entrepreneurs for entrepreneurs and that legacy of integrity, community and unparalleled client relationships continues to drive phenomenal growth today. City National is a subsidiary of Royal Bank of Canada, one of North America’s leading diversified financial services companies.