**Description** **You Lead the Way. We’ve Got Your Back.** With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally. At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong. **Join Team Amex and let's lead the way together.** **How will you make an impact in this role?** Responsible for Amex Credit Cards communication strategy and implementation. This role is responsible of: 1. Brand awareness and trust: communication and marketing strategy is key for the business to generate engagement with card members and being competitive. 2. Retention: helps retain existing card members by engaging them with personalized content and offers 3. Differentiation: communicate value proposition, offers (such as Plan N) create new strategies 4. Educational content: on how to use benefits, Plan N, offers, etc. These points underline how crucial this marketing positions are for driving growth, maintain compliance, ensure card members satisfaction and needs. **Impact on results that this position must generate.** 1. Revenue Growth: drives billings, spend stimulation and Plan N Generation, also 2. Customer Loyalty and retention: to have a healthy portfolio 3. Digital focus and competitive advantage **Key responsibilities:** To create strategies focused on spend stimulation, retention and card members engagement Generates benefit usage and engagement with partners Grow frequency and spend within card members Collaborate and innovate to generate new ways to create strategies Find new ways to communicate and be closer to card members **Minimum Qualifications** + External perspective to always look how to differentiate + Proactivity + Communication Skills + Information analysis + Focus on results **Preferred Qualifications** 1. English 2. Office **Qualifications** We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include: + Competitive base salaries + Bonus incentives + Support for financial-well-being and retirement + Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location) + Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need + Generous paid parental leave policies (depending on your location) + Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) + Free and confidential counseling support through our Healthy Minds program + Career development and training opportunities Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations. **Job:** Marketing **Primary Location:** Mexico-Mexico City-Mexico City **Schedule** Full-time **Req ID:** 25005013