The application window is expected to close on 1/15/25
Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received.
Remote US, Poland or Portugal
Cisco is hiring a Marketing Content Analyst, to support our Product and Solutions Marketing team for Data Center, AI, and Service Provider.
We are seeking a dynamic individual to join our fast-paced, culture-first marketing team—someone who thrives in a collaborative environment, embraces change, and is enthusiastic about driving impactful campaigns in the ever-evolving technology landscape.
Meet The Team
As a member of the Data Center and Provider Connectivity Marketing Strategy and Insights team you will partner across the broader Cisco Product and Solutions marketing team for Data center, AI, and Service Provider. With thorough understanding and knowledge of your audience, you will serve as a trusted advisor to the Product and Solutions Marketing team and our key internal stakeholders. You will play a crucial role in ensuring that our content resonates with our target audience and achieves our marketing goals.
Your Impact
As a Marketing content analyst for marketing strategy and insights team, you will
Collect and analyze customer data from various sources such as surveys, sales data, customer service records, social media, and market research reports.
Analyze content performance metrics across various channels (social media, blogs, email campaigns, etc.) to assess engagement and effectiveness. Identify patterns and trends in customer behavior and market conditions.
Develop customer segmentation models and predict future buying behaviors.
Monitor and report on content performance, create a feedback loop to tickets and service content feedback, and improve content quality overall
Present findings to stakeholders through clear and compelling reports and presentations
Develop domain expertise on Data center, AI, and Service provider products.
Serve as a trusted marketing data source and collaborate with content creators to develop data-driven strategies for content production and distribution.
Collaborate across the Cisco organization to research and gather internal sources of data that are key inputs into our Product and Solutions Marketing team.
Messaging mastery: You have an outstanding ability to explain value and benefits derived from technical concepts to all types of audiences.
Technical SME: staying up to date with industry trends, emerging technologies, and best practices in content marketing and analytics.
Experienced in articulating the value/benefits of technical and market concepts in the context of solving customer problems or business challenges.
Deep audience knowledge: You are a quick study, committed to knowing your ecosystem, markets, industries, buyers, and competition better than anyone.
Excellent analytical skills with the ability to synthesize and connect the dots as well as research relevant data types to provide insights.
Strong working knowledge of analytical tools (e.g., Google Analytics, Excel, SEMrush, HubSpot) to track and report on key performance indicators (KPIs).
Rigorous and scientific approach to data analysis, you let the data tell the story.
Excellent communication skills, the ability to present to both external and internal audiences at all levels.
MINIMUM QUALIFICATIONS
7+ years of experience in problem solving with Data Analysis and Analytical roles
Bachelor’s Degree
Proficient experience with MS Office, PowerPoint, Excel and Tableau
Proven track record of developing and driving actionable insights.
Experience with content management systems (CMS) and social media platforms.
Understanding of and experience in leading the development of Ideal customer profiles (ICP)
A background in machine learning to develop analytics and insights an advantage.
Why Cisco?
#WeAreCisco. We are all unique, but collectively we bring our talents to work as a team, to develop innovative technology and power a more inclusive, digital future for everyone. How do we do it? Well, for starters – with people like you!
Nearly every internet connection around the world touches Cisco. We’re the Internet’s optimists. Our technology makes sure the data traveling at light speed across connections does so securely, yet it’s not what we make but what we make happen which marks us out. We’re helping those who work in the health service to connect with patients and each other; schools, colleges, and universities to teach in even the most challenging of times. We’re helping businesses of all shapes and sizes to connect with their employees and customers in new ways, providing people with access to the digital skills they need and connecting the most remote parts of the world – whether through 5G, or otherwise.
We tackle whatever challenges come our way. We have each other’s backs, we recognize our accomplishments, and we grow together. We celebrate and support one another – from big and small things in life to big career moments. And giving back is in our DNA (we get 10 days off each year to do just that).
We know that powering an inclusive future starts with us. Because without diversity and a dedication to equality, there is no moving forward. Our 30 Inclusive Communities, that bring people together around commonalities or passions, are leading the way. Together we’re committed to learning, listening, caring for our communities, whilst supporting the most vulnerable with a collective effort to make this world a better place either with technology, or through our actions.
So, you have colorful hair? Don’t care. Tattoos? Show off your ink. Like polka dots? That’s cool. Pop culture geek? Many of us are. Passion for technology and world changing? Be you, with us! #WeAreCisco