Discovery – Marketing
Marketing Consultant- Vitality Travel
About Discovery
Discovery’s core purpose is to make people healthier and to enhance and protect their lives. We seek out and invest in exceptional individuals who understand and support our core purpose, and whose own values align with those of Discovery. Our fast-paced and dynamic environment enables smart, self-driven people to be their best. As global thought leaders, Discovery is passionate about innovating in order to not only achieve financial success, but to ignite positive and meaningful change within our society.
Key Purpose
The implementation of brand and communication strategy requirements for Vitality Travel.
Areas of responsibility may include but not limited to Driving and defining the implementation of brand strategy for Vitality Travel, the travel rewards product which has become the biggest leads generator for Discovery Bank Portfolio responsibilities: Manage all marketing comms for Vitality Travel Assist with Vitality Travel brand strategy roll-out - willingness to work after-hours or weekends if and when required Manage ad hoc campaigns Develop thought leadership pieces with the assistance of travel writers and product owners Work closely with Vitality Travel business and various stakeholders to get elements over the line Input into the creation and implementation of projects plans- steps plus lead times Brief, get approval and manage timelines for any marketing material related to project. Take accountability and responsibility for projects Translate communication into different media and position for different audiences Interact with operational business areas: Get approval Meet business needs Manage expectations of all stakeholders Maintain and build solid relationships Check the budget- get approval Ensure that consistent and relevant messages are being given Ensure quality of outputs Reflect on all projects and identify opportunities for continual improvement Partner relations – build strong relationship with all partners to manage stakeholder expectation
Competencies Willingness to work weekends, after hours and public holidays (needs dependent) Time and project management Communicate very well in English both in writing and verbally Convert technical information to audience appropriate communication Critically evaluate communication elements Influence and persuade people to get things done Negotiate Present and sell your ideas Question processes, strategy and outputs Multi-task on multiple projects A proven track record of high-end exclusive event management Excellent organisation skills Exceptional communication skills Good emotional intelligence A passion for customer service Must be adaptable to change Must enjoy interacting with people and be a team player Excellent time management skills Passion for travel and travel content Planning skills Reliable
Challenging aspects of the job
The person would need to handle high pressure situations with poise The person would need to be able to handle difficult clients and customers Time management and the ability to juggle multiple events at once, meetings and work expectations or deadlines The person would need to be adaptable to last minute requests and changes
Personal Attributes
The individual would be representing the Discovery brand and therefore must represent the brand in his/her actions by delivering results and meeting client and customer expectations.
The individual needs to be a team player and adaptable to change. The individual needs to be able to work well under pressure. Weekend and after hour work if required.
Education and Experience
Qualifications
Minimum 3-year undergraduate degree or diploma Preferable- communication focused Minimum of 2 – 3 years-experience in Marketing/Communication/Brand Relevant industry experience
Knowledge
Discovery’s products and business processes Various media channels, and specifically digital Agency process and relationships Print and production processes (including time-lines and costings) Critical elements of successful communication Knowledge of how their role and the Discovery Vitality brand fits into the bigger Discovery picture and single customer experience.EMPLOYMENT EQUITY
The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.