Responsible for all functions of the marketing department, including developing census, leadership of marketing staff or committee and development and execution of all marketing and communication strategic plans for the facility, service lines and/or programs.
ResponsibilitiesDevelops and executes strategic marketing plans, including budget development and management. Maintains, develops or improves occupancy levels to meet or exceed budgeted goals. Fosters and manages the brand, including the instruction of community staff members in proper use of identity. Interprets and develops marketing strategy based on reports, legal documents, financial statements, etc. Provides project management; determine content, write, edit, and coordinate the design and production of external communication materials, such as newsletters, brochures, advertisements and direct mail pieces, etc. Develops and plan marketing events, including open houses, community classes, health fairs, special events and community outreach activities, etc.
Qualifications
QUALIFICATIONS REQUIRED
Three (3) to five (5) years of experience in marketing, communications, advertising, journalism or related fieldExcellent written and oral communication skillsKnowledge of MS Word, PowerPoint, Excel, and other software programsAbility to travel to and from health care facilities, events, shows, etc.
QUALIFICATIONS PREFERRED
Bachelor’s Degree in marketing, communications, advertising, journalism, or related fieldSales/telemarketing experienceExperience leading, coaching, developing staff
EEO/AA/Vet Friendly
Salary Range $50,000 - 70,000 annually, Plus sales incentive bonuses Benefits StatementA robust benefits package is available to eligible associates, designed to meet the needs of every stage of life, including paid time off (PTO), retirement, medical, dental, vision, education assistance, and a variety of additional voluntary benefits. For more information visit our website at www.benedictineliving.org.