General Description: Responsible for the implementation and management of regional marketing initiatives, including prospecting strategies and campaigns, events, digital marketing and automation. Work in partnership with Regional Sales Leader and consultants. 

Responsibilities:

Manage regional events leveraging Marketo and Social Media Platforms. Proactively provide analytics and ROI on marketing initiatives and events. Support prospecting activities for sales consultants to drive new business. Create demand for and implement seminars, webinars, and networking events.  Work with regional marketing and communications leadership to implement sales and marketing processes.Oversee tactical sales enablement and marketing projects and tools. Includes communications, presentations, sponsorships, advertising, and branding.Work with marketing team to gain higher visibility and quality market positioning. Support new business, client retention, and revenue growth.Manage creative ways to drive webinar and event attendance with effective post event optimization strategies. Lead SMS peers in productive communication sessions.Drive utilization and update prospecting and relationship building opportunities in sales automation system.Communicate impact and effectiveness of events in terms of metrics activity and revenue.  

Knowledge, Skills and Abilities:

4-7 years of experience in a marketing position.Bachelor’s degree in marketing or related fieldExperience with digital marketing automation platforms. Includes Marketo, Pardot, HubSpot and Marketing Cloud. Experience with salesforce management/CRM systems. Microsoft Dynamics a plus. Strong Social Media skills, including LinkedIn, Facebook and Instagram. Ability to travel up to 20% of the time if needed, i.e. attending trade show or event if required. Experience developing marketing and sales strategies.Detail oriented with editorial skill.Working knowledge of Webex Events and MS Office.Self-motivated. Ability to multi-task in a fast paced, high-pressure, team environment. Strong oral, written and interpersonal communication skills.

#LI-NM2