What You'll Do:

Campaign Performance Analysis

Evaluate and report on the effectiveness of digital, email, and offline marketing campaigns.

Support marketing teams on providing actionable recommendations to optimize conversion rates, customer acquisition cost (CAC), and return on investment (ROI).

Customer Insights Development

Assist the business with the development of segmentation strategies to analyze customer behavior and inform targeted marketing strategies.

Identify patterns and trends using advanced statistical methods and predictive modeling.

Marketing Attribution Modeling

Provide foundational support toward Implementing multi-touch attribution models to understand the contribution of various channels to revenue growth.

Deliver insights on optimal channel mix and budget allocation.

Dashboard Creation and Maintenance

Drive requirements for dashboards to track key performance indicators (KPIs).

Ensure data integrity to provide accurate and reliable dashboards.

Solicit and incorporate stakeholder feedback to enhance clear, actionable insights.

Collaboration Across Teams

Work closely with marketing, sales, and product teams to align strategies with data-driven insights.

Communicate complex analytics in accessible formats for decision-making.

What you need to Have for the Role:

Advanced proficiency in data analysis tools such as SQL, Python, or R.

Experience with marketing analytics platforms (e.g., Google Analytics, Power BI).

Strong understanding of statistical methods, predictive modeling, and data visualization.

Expertise in marketing attribution and customer journey analysis.

Ability to transform complex datasets into actionable business insights.

Exceptional communication and storytelling skills to convey findings to both technical and non-technical audiences.

Pay Range:

In addition to competitive pay, we offer Paid Time Off, 401(k), an Employee Assistance Program, Good Sam Roadside Assistance, discounts, paid parental leave (if eligibility is met), Tuition Reimbursement (if eligibility is met), and on the job training opportunities. Full-time associates are offered a comprehensive benefit package including medical, dental, vision and more! Part-time associates are offered access to dental & vision coverage! For more information please visit: www.mycampingworldbenefits.com

We are an equal employment opportunity employer. The Company's policy is not to discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, veteran or uniformed service-member status, genetic information, or any other basis protected by applicable federal, state, or local laws.