Overview

Job description:

The Market Development Manager will be responsible for identifying potential markets, developing strategies to penetrate those markets, and implementing plans to drive business growth. The ideal candidate will have a strong understanding of market research, competitor analysis, and brand positioning.

Key Responsibilities:

Market Growth and Projects:

Identify and capitalize on new opportunities to increase stainless steel usage and drive sales growth. Champion stainless steel and its capabilities at exhibitions, expos, and through various marketing channels. Identify strategic publications for partnership and prepare compelling articles and advertisements. Ensure dissemination of relevant educational content on stainless steel.

Market Intelligence:

Conduct comprehensive research to gather and maintain up-to-date marketing information on both current and emerging applications in the Stainless Steel industry. Manage and update an applications database for effective marketing initiatives. Facilitate knowledge sharing within the company group and prepare detailed reports for stakeholders.

Liaison/Coordination:

Collaborate cross-functionally to coordinate project-related orders and support product development efforts. Maintain accuracy in order loading processes and work closely with the PR department on related projects. Monitor and track new product and project orders from initiation to completion. Establish and maintain relationships with local and international associations and industry stakeholders to foster collaborative opportunities

Qualifications:

– National Senior Certificate (Grade 12) with Math and Science.
– Diploma/degree in a Technical field/ Commercial/ Marketing.
– Tertiary qualification in Engineering (metallurgy, mechanical, industrial, chemical or commercial (B.Com, business management) is required.
– MDP/EDP recommended.
– Technical experience is recommended
– 6+ years of experience in market development, business development, or a related field
– The incumbent should ensure excellent customer/supplier relations through good communication skills and experience with the markets.

– Candidate must be able to negotiate and recommend accurately.
– Candidate must understand the process and product grades.
– Technical report writing will be an advantage
– Candidate must be willing to travel both domestically and internationally as required

 

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