San Francisco, CA, 94103, USA
5 days ago
Manager - Media Operations
**About Gap Inc.** Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.     This simple idea—that we all deserve to belong, and on our own terms—is core to who we are as a company and how we make decisions. Our team is made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to  learn fast, create with audacity and lead boldly? Join our team. **About the Role** The Media Operations team supports all Gap Inc. brands and markets to enable best-in-class digital advertising at scale. Sitting within the broader Marketing Shared Services organization, this newly-created role will drive efficiencies and improvements in MarTech platform operations. You will partner with paid media channel leads and agency partners to optimize key media platforms and drive the creation of quality control playbooks. This is a highly collaborative role that requires an entrepreneurial mindset to drive operational excellence across Gap Inc.’s paid media channels. **What You'll Do** **Continuous Improvement & Quality Control** + Develop playbooks which include platform-specific settings & best practices (focus: Meta, Google) + Lead regular audits of account and ad settings in partnership with agency partners + Creation of streamlined error tracking logs to capture & assess issues related to platform ops. Responsible for hindsight & identifying opportunities to reduce volume of errors + Partner with Mission Control and platform teams to automate campaign reporting. + This person would be critical for managing peak (Black Friday/Cyber 5) readiness & ensuring execution of key promotional events and weekends. + Partner with Incident Management to build communication & resolution processes for severity incidents (site outages, etc.) which mitigate risk to media **Ad Platform & MarTech Operations** + Permissions Management – Introduce process for maintaining internal and agency users in media platform & enterprise tech (Airtable, Sharepoint, Adobe). + Automate alert optimization across ad platforms, internal and agency-owned technology **Paid Media Process Optimization** + Partner with central & GapTech to maximize use of enterprise technology to benefit paid media programs. + Scale full story reporting to catch and resolve lost revenue to dead category pages. + Leverage inventory analytics tool Edited to inform product feed optimizations. + Enhance Adobe dashboards to optimize early detection of potential errors + Partner with site operations teams to amplify tests run through Optimizely. **Who You Are** + Established marketing experience in digital marketing channels (paid search, social, affiliate) a plus + Experience with project management platforms (Airtable, Smartsheet) a plus + Experience with digital marketing campaign execution a plus; working knowledge of ad platforms like Meta, Google, Pinterest, TikTok + Experience in a highly complex, matrixed organization with a proven track record of working cross-functionally to drive change + Exceptional communication and interpersonal skills, with the ability to effectively manage up, down, and across + Entrepreneurial spirit with the ability to work through ambiguity, continuously improve ways of working, and infuse strategic thinking into your work **Benefits at Gap Inc.** + Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees. + One of the most competitive Paid Time Off plans in the industry.* + Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.* + Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.* + Employee stock purchase plan.* + Medical, dental, vision and life insurance.* + See more (https://corporate.gapinc.com/en-us/careers/gap-inc-careers/gap-inc-benefits) of the benefits we offer. _*For eligible employees_ Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity. Salary Range: $114,900 - $152,200 USD Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements. **US Candidates** Please note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc’s quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.’s face mask and proof of vaccination policy as said policy is no longer effective.
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