Assist Senior Manager in brand sourcing, research and liaison; planning itinerary and visits; monitoring and keep timely and accurate updates on database, matrix, preparing F&B award reportings and newsletter; provide business insight on competitors and all industry related news, trends and expos worldwide. Also support in project planning if need.
This role requires a keen understanding and passion in F&B industry, strong analytical and database skills, and the ability to work independently and take initiations to complete, improve and update job tasks on a regular basis. Excellent time management and organization skills, especially the ability to prioritize and multitask.
Primary ResponsibilityBrand Research
- Conduct thorough, ongoing research and profiling on F&B brands, trends etc.
- Analyze competitors and market trends to identify opportunities for growth and innovation; brands proposals / cuisines for the company
- Compile insights into summarized reports that helps in project planning and strategies
- Collect data and analyse competitors and market trends for management to determine brand mix and new brand development for the company.
Itinerary Planning - Market Research
- Feedback regarding new food experiences, brand studies and recommendations, fostering a sense of connection to support travels and trips itinerary compiling for industry events, trade shows for senior leader/s
- Manage logistics, bookings etc.
- Market research via restaurant openings, culinary events, documenting experiences and sharing insights related to new concepts / trends
Database and Reporting
- Manage centralize database and filing, on a timely and accurate manner - enhance to achieve database efficiency periodically
- Create and distribute monthly newsletter that shares industry insights, new openings, trends and competitor updates
- Monitor very closely and accurately on prominent F&B Awards to compile immediate reporting to senior leaders
- Gather feedback regularly to improve newsletter content and engagement
Background / Education
- University graduate or above; culinary arts hospitality or related field; advantageous if from creative/design/art & culture/marketing background or F&B focused foodie/KOL equivalent experience
- 3-5 years in managerial level especially in Retail Malls or F&B /Hospitality industry & networks
Skills - Interpersonal
- Well presentable, good communication and interpersonal skills and outward going (a people's person) is a plus
- Strong research capabilities with a constant curious mind
- Works independently - mature, self-motivated, committed, persistent, detail-oriented and well-organized
- Strong sense of integrity, urgency, high confidentiality, and the ability to multi-task and meet deadlines
- Be willing to perform ad-hoc tasks assigned; occasional research trips and travels when required.
- Highly eloquent and fluent in spoken and written Mandarin / Cantonese and English
Skills - tech-savvy
- Excellent writing and storytelling abilities; proficient in social media abilities to engage and present
- Proficient in Microsoft applications; bonus if with ADOBE or related softwares