As the Manager – Digital Product Sales you will be responsible for managing a team of eCommerce product sales consultants to ensure the success of large projects or processes for various digital products. You will be responsible for leading the development of both tactical and strategic product line revenue streams through customer and sales engagement, and business planning.
Responsibilities:
Manages a team of eCommerce product consultants Responsible for scheduled reporting of product sales metrics to Directors and Executives. Analyzes potential markets, competitor positioning, and customer buying patterns to project demand/profitability for potential products, key product features/requirements, favorable timing for product launch, etc. Partners with product development and marketing teams to ensure that customer needs for each targeted segment are incorporated into product design, branding, and marketing approaches. Develops product commercialization strategies (e.g., targeting of key global accounts). Analyzes product/brand performance and customer feedback as input to product enhancements. Drives product development and market application relevancy. Manages issues associated with product ordering, systems, pricing, and inventory. Identifies areas for growth and create strategic product line roadmaps to help drive adoption of product and differentiating features. Drives and develops material for multiple product or service launches including customer presentations, videos, podcasts, sales, and training materials. Develops product campaign through target audience selection, preparing campaign initiatives, defining ROI metrics and campaign goals, creating launch toolbox to sales force, and analyzing campaign progress. Conducts research to define targeted customer segments and determine the key values that drive buying behavior for each segment.
Qualifications:
Wesco International, Inc., including its subsidiaries and affiliates (“Wesco”) provides equal employment opportunities to all employees and applicants for employment. Employment decisions are made without regard to race, religion, color, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law. US applicants only, we are an Equal Opportunity and Affirmative Action Employer.
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