Manager Data Analytics and CRM - Hang Seng Bank (HK)
HSBC
Principal Responsibilities
Collaborate with business and work independently to perform in-depth customer analysis, design customer journey and develop advanced data/CRM solutions with business impactKeen to take initiatives to translate business problems into analytics-led solutions with appropriate methodology, manage the business application effectively and evaluate the results rigorouslyHighly sensitive to state of business and anticipative of business problems and priorities.Explore the data and conduct quantitative analysis to ascertain root cause of business' issues, identifies opportunities and effective targeting for business growth potentialLead analytical framework and AI/ML initiativesThrough data analytics, design end-to-end customer engagement journey with omni-channel strategy to drive target business outcomeCollaborate with different teams to ensure the successful implementation of analytic solutions/customer journey with well defined performance measurementEnsure timely and quality analytics deliverables to satisfy business needs effectively under the dynamic business environmentSharing knowledge and good practice, working collaboratively with different parties to create a productive, diverse and supportive working environment
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