Company Description

A unique ownership product offering the opportunity for five-star holidays in choice destinations. The vacation lifestyle is yours to explore with Anantara and affiliated destinations, from one exotic locale to the next, for your family today and generations to come.

Job Description

Position Overview:

The Manager of Campaign Production & QA will oversee the development, execution, and the quality assurance of all marketing campaigns for the call centre. This role is responsible for ensuring that all campaigns meet high quality standards and are delivered within the set deadlines and also driving innovative strategies to enhance campaign effectiveness and production output of each marketing campaign and strategy. Working closely with the Director – Call Centres, Thailand and the call centre team and business development team to ensure seamless roll out of campaigns and maximizing results and production from each campaign.

Key Responsibilities:

Operational Oversight:

Overseeing each marketing campaign from its planning to its implementation and estimated production to be generated from each marketing campaignAssisting call centre management team on deliverable of initiatives and ensuring each planned initiative and strategy results in optimum levels of productionAdvising call centre management team on lead management and reworking on past campaigns in the system which would bring in strong results

Daily Operations:

Working across the departments ensuring that campaigns are rolled out within the set deadlines and maintaining the high-quality standards in accordance with company policyAssisting the call centre director and management team on analysing the effectiveness of each planned marketing campaign or marketing strategy to deliver optimal resultsHelping the call centre management team to identify areas for improvement to ensure better efficiency and production from all team membersEvaluating current systems performances and sharing best practices to help the team achieve maximum effectiveness and output and to improve on daily production output

Performance Management:

Conduct detailed analysis of marketing campaigns that have been launched or in the pipelineProvide information to call centre team on each campaign on the response rate of the campaign and the projection that can be achieved from each campaign

Process Improvement:

Identify and implement process improvements to increase efficiency and effectiveness within the call centre teams to ensure maximum efficiency is maintained daily

Technology and Tools:

Oversee the use of technology and tools, ensuring they are effectively utilized and maintained.Work with IT to address technical issues and implement new systems as needed.

Compliance and Quality Assurance:

Ensure compliance with company policies, procedures, and industry regulations.Conduct quality assurance assessments to ensure the high standards of each campaign are maintainedEnsure campaigns are also within the branding guidelines and meet all legal obligations.

 

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Qualifications

Qualifications:

 

Analytical skills with the ability to interpret data and make data-driven decisions.Excellent attention to detail and highly organizedProven experience in managing marketing campaigns and the productionExcellent communication and interpersonal abilities.Proficiency in call center software and CRM systems.Strong problem-solving skills and ability to handle high-pressure situations.Bachelor’s degree in Marketing, Business or any related field to scope of job (preferred).

Additional Information

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