Manager, Strategic Initiatives
Comcast
Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.
**Job Summary**
The Manager, Strategic Initiatives is a critical role to the success of our sales organization’s performance and efficiency. Responsible for the successful, thorough analysis and go-to-market plan for strategic initiatives and programs that are deployed into the sales organization as they relate to new product innovations, product enhancements, systems, and tools that meet our operating plan goals.
This leader must have high emotional intelligence, with the ability to partner with all areas of the business, collaborating with all levels of leadership, sales, product strategy, product marketing, research & data, architecture, sales support teams and learning & development teams. The leader must have effective project management, strategic planning and communication skills (written and verbal), be a change agent, and can inspire action. Highly analytical, must be able to diagnose and communicate areas of high and low adoption. Ideal candidate has consulting, program & project management, software product management, and/or strategic planning & execution experience. They will report into the Director, Strategic Initiatives.
Leads the creation of strategic plans for new and existing initiatives that support key challenges/opportunities, and ensures the right stakeholders (Marketing, Sales Development, Sales, Finance, Yield, Product) from the across the organization are engaged.
Sales Initiatives Performance Review and Management – Define KPIs for new initiatives. Periodic review of ongoing initiatives by monitoring KPIs. Optimize where needed via cross-functional partnership.
Oversees the post-launch accountability of strategic initiatives to ensure all objectives continue to be achieved.
Ensures that initiatives are aligned with organization-wide sales operations initiatives and best practices.
Partner with Sales Leaders to run Quarterly Business Reviews. Change sales strategy where needed.
Acts as a strategic thought partner to sales operations and sales leadership.
Data-Driven Insights - Oversee the development and maintenance of dashboards and reports that track key performance indicators (KPIs). Provide strategic insights to sales leadership to drive decision-making.
Support Sales leadership through capacity planning, productivity review, market segmentation, territory carving, quota/incentive design, and headcount allocation
Partners with sales on the creation and optimization of call scripts and sales playbooks for the inbound and outbound BDRs.
Partners with sales and sales development on changes and updates needed to refresh and optimize sales collateral.
Uncovers best practices and areas of concern in adoption of strategy and addresses directly with relevant leaders
Gatekeeping & prioritization – create & own an overall business roadmap and timing of initiatives; negotiate with internal stakeholders on prioritizing initiatives to align with overall company goals
Responsible for scoping, planning, executing, and evaluating strategic initiatives according to predetermined timelines and budgets. Builds and manages project teams ensuring quality control throughout the initiative life cycle. Accomplishes initiative objectives by planning and evaluating project activities. Collaborates with partners to develop financial and operational objectives. Ensures operational plans are aligned with business objectives. Employees at all levels are expect to:
Understand our Operating Principles; make them the guidelines for how you do your job
Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services
Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences
Win as a team - make big things happen by working together and being open to new ideas
Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers
Drive results and growth
Respect and promote inclusion and diversity
Do what's right for each other, our customers, investors and our communities
**Job Description**
**Core Responsibilities**
+ Works with various managers and all leadership levels to lay out strategic initiative go-to-market plans, implementation guidelines and plan for manpower and/or other resource requirements.
+ Maintains project reports, strategic initiative narrative and distribution of project timelines.
+ Audit and analysis of sales processes for improved efficiency. Are sellers spending their day efficiently?
+ Optimization of the intersection between data, tools, and salespeople.
+ Implement sales engagement tools and technology to maximize seller efficiencies
+ Responsible and accountable for implementing sales process optimization solutions partnered with many cross functional partners.
+ Build solutions designed to adapt easily to unexpected situations.
+ Creates, maintains, and publishes a sales playbook for the sales organization.
+ Creates, maintains, and publishes Sales Rules of Engagement by gathering feedback and facilitating conversations with all areas of the business to resolve conflicting rules.
+ Gathers feedback through various channels to increase optimization.
+ Ensures compliance with all company policies are being followed.
+ Prepares and presents readouts on areas of process optimization.
+ Provides guidance on solution options, risks, costs vs benefits and impact to business current processes and operations.
+ Maintains a high level of technical expertise and sales proficiency to meet the reporting needs on client activity.
+ Consistent exercise of independent judgment and discretion in matters of significance.
+ Use of analytical skills and business judgement to solve problems with limited information at hand
+ Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
+ Some domestic travel required.
+ Other duties and responsibilities as assigned.
**Employees at all levels are expected to:**
+ Understand our Operating Principles; make them the guidelines for how you do your job.
+ Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
+ Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
+ Win as a team - make big things happen by working together and being open to new ideas.
+ Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
+ Drive results and growth.
+ Respect and promote inclusion & diversity.
+ Do what's right for each other, our customers, investors and our communities.
**Disclaimer:**
+ This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
**Skills:**
Customer Experience (CX); Strategic Objectives; Strategic Planning; Long Term Planning; Project Management; Strategic Initiative; Business
**Salary:**
Pay Range: This job can be performed in New York City with a Pay Range of $98,692.80 - $177,647.04
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (https://jobs.comcast.com/benefits) on our careers site for more details.
**Education**
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
**Relevant Work Experience**
5-7 Years
**Job Family Group:** Sales
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