Job Posting Title:

Manager, Sports Brand Solutions

Req ID:

10118203

Job Description:

The Sports Brand Solutions groups serve the Disney Advertising Sales team as experts on specific sports/properties (i.e. College Football, NBA, NFL, Women’s Sports). The group is vital to the sales process and drives significant advertising revenue via the creation of multimedia sponsorship opportunities and turnkey, customized marketing solutions.   The Sports Brand Solutions group oversees the development and execution of all sponsorship deliverables, to ensure sponsorship elements and enhancements run correctly. The group works closely with internal stakeholders including Sales, Production, Programming, Editorial, Revenue & Operations, Consumer Marketing and Legal in order to strategically maximize the revenue and sales opportunities across our sport platforms.

The Sports Brand Solutions group is a team of experts that provide creative marketing sponsorship and integration opportunities across ESPN’s vast content portfolio. The team is responsible for the complete sponsorship process including, but not limited to, rights negotiations, strategy, ideation, and execution. The SBS team also manages the day-to-day external sales relationships with our various League and 3rd party production partners to ensure we are following the contractual guardrails and maximizing revenue opportunities.

Job Summary:

The Manager, Sports Brand Solutions will be tasked with supporting Disney Ad Sales in their effort to drive revenue against College Sports and specifically College Football. Responsibilities include, but are not limited to –

Develop multimedia sponsorship packages for CFB properties across TV, Digital, Social, Streaming and On-Site activation platforms

Serve as Ad Sales liaison to Production/Content

Serve as a point person aggregating intel, managing timelines, and ultimately delivering completed opportunities to sales/clients

Assist respective Director and Senior Manager with their efforts to drive sponsorship opportunities across TV, digital, social & streaming platforms for CFB, including servicing Official Sponsors across the College Football Playoff and College GameDay

Acts as first line of defense to Coordinator

Grow and develop relationships with content, programming and league partners

Collaborate directly with content partners on sponsor opportunities and positions

Manages all aspects of the on-air feature enhancement process and implementation process

Manage the creation of sponsorship related graphics and similar assets from start to finish, in partnership with colleagues in Sports Brand Solutions and Creative Services.

Assist in creation and distribution of linear and addressable sales obligations

Maintains current awareness of competitive sponsorship marketplace

Researches and creates customized added value opportunities to maximize advertising sales revenue

Provides recommendations on deal point letters on front end of negotiation

Participates with Management in understanding more complex issues and resolutions

Attend client meetings and participate on client calls, as needed

Responsibilities and Duties of the Role:

Build multimedia sponsorship opportunities and manage execution of cross-platform deals

Research and respond to RFP’s

Obligations, proactive pitch materials, pricing requests, competitive reviews, etc.

Coordination with Production, Digital Content, Programming, CreativeWorks, etc.

Required Qualifications & Skills:

5+ years related work experience

Experience in digital media sales preferred

Experience in sports marketing, sales, or partnerships preferred

Must be able to thrive in a fast-paced environment that requires a high level of responsiveness

Proficient with Outlook, PowerPoint, Keynote, Word, and Excel

Excellent written, verbal and listening communication skills

An optimistic, solution oriented, team player who leads by example

Preferred Qualifications & Skills:

Thorough understanding of College Sports and College Football landscape

Detail oriented and strong time management skills

High level of creativity

Strong written and presentation skills

High level of customer service

Self-starter with ability to work independently, while being accountable to team

Flexibility to travel during week and weekends.  Work is primarily in an office environment, with occasional event travel.

#DisneyAdvertising

The hiring range for this position based in New York is $108,500 - $145,400 per year and in Santa Monica, CA, the hiring range is $ $103,500 - $138,800 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Job Posting Segment:

Disney Advertising

Job Posting Primary Business:

Client Solutions & Category Sales  

Primary Job Posting Category:

Integrated Sales And Marketing

Employment Type:

Full time

Primary City, State, Region, Postal Code:

New York, NY, USA

Alternate City, State, Region, Postal Code:

USA - CA - 2500 Broadway Street

Date Posted:

2025-04-09