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The University of Miami/UHealth has an exciting opportunity for a Manager, Digital Marketing. The Manager, Digital Marketing (Social Medial) works closely with leadership and staff to provide digital support for all communication tactics within the department. This position also strives to maintain alignment with University-wide business goals and digital marketing objectives.                                                                                                          

Develops, owns, and executes a digital marketing strategy.

Evolves all current digital channels, implementing best practices and utilizing data and insights for continued evolution.

Drives the growth, engagement, and regular maintenance of digital channels.

Understands and leverages digital platforms to optimize performance.

Analyzes data and advises stakeholders on best practices, new opportunities, and next steps.

Measures and reports performance of all digital campaigns.

Manages day-to-day communications with internal teams and any agency partners.

Assists with oversight, administration, and monitoring of departmental budget.

Establishes and continuously assesses the effectiveness of the internal controls within the unit and compliance with University policies and procedures. Ensures employees are trained on controls within the function and on University policy and procedures.

Department Specific Functions:

Working Title: Social Media Manager

The Social Media Manager is responsible for helping to maintain the “voice” of University of Miami Health System, the Miller School of Medicine, and any official associated institutions across all relevant social media platforms. Provides oversight for paid and organic social media efforts for multiple brands. Manages company policy regarding social media activities working across different teams including privacy and legal among others.

Effectively works to grow audiences and to communicate with the community. This position works closely with internal team members including medical communications, patient experience, content creation, and vendors to maximize engagement and implement effective, consistent content across all platforms.

Responsibilities Include:

Strategy and Optimization

Act as the resident expert on all things social, including strategy, best practices, testing emerging platforms, training and competitive analysis

Track key performance indicators, analyze data and develop reports to communicate overall social impact

Analyze data and compile reports that include metrics on engagement, community growth, referral traffic and conversions, customer acquisition, etc.

Assist with crisis communication through social media outlets as necessary

Use social listening tools to monitor social channels for reputation-impacting posts and communications

Develop and execute a comprehensive, measurable social media strategy across all relevant social media platforms. Benchmark and monitor competitor and industry leaders in social media to apply best practices

Create and maintain a comprehensive social media calendar

Keep pace with industry trends and use them to improve how we do business and drive results

Oversee paid social marketing campaigns and assign coverage of external vendors for community events

Community Building and Engagement

Develop engagement plans to enhance brand awareness in the community

Establish close relationships with community brands to develop creative ways to cross promote and amplify reach

Coordinates event coverage for social media with agencies and event staff including weekend coverage as needed

Partner with the marketing team to assist with the development and overall social media advertising campaigns

Performance and Reporting Measures

Oversee a dashboard of agreed-upon metrics

Generate growth year-over-year in awareness, preference, trial and key initiatives forthe brand

Maintain a positive working relationship with internal and external clients

Content

Collaborate with the digital content team to develop appropriate and relevant original, high-quality content to both promote the brand and drive audience engagement

Consult on best practices and trends to communicate our stories and messaging to key internal and external audiences

Online Reputation

Ensure all social communication meets brand guidelines, standards and tone

In conjunction with the patient/customer service team, monitor customer feedback and create feedback loops for customer satisfaction with a focus on privacy and compliance

Department Specific Qualifications:                                                                                    

Knowledge, Skills and Attitudes:

Self-starter capable of working as a collaborative team player or independently

Strong, conceptual thinker who possesses a wide range of design capabilities

Excellent presentation, interpersonal, written and verbal communication skills

Superior grammar, punctuation, spelling and organizational skills

Innate understanding of internal and external customer-focused needs

Able to successfully manage time and multiple projects, while remaining flexible in order to meet strict and sometimes aggressive deadlines with consistent quality performance

Collaborate with members of the communications and marketing teams to effectively collaborate on ideas

Measure results and present them effectively to company leadership in a proactive and easy-to-digest format

Developing and creating social media strategy and tactics in adherence to university

and health system policy and standards

Advanced knowledge of social media management, tracking, monitoring, and

reporting tools

Expert level comprehension and ability to compile metrics, including social media

and website

Proficiency in livestreaming using Meta, live or similar technologies

Working knowledge of photo/video editing tools, such as Canva, Photoshop, CapCut, FinalCut, or Adobe Premiere Pro

Ability to explain tactics and social media best practices to a lay audience; and to teach practical execution of engagement to a physician audience

Knowledge of business and management principles

Ability to direct, manage, implement, and evaluate department operations

Ability to establish department goals, and objectives that support the strategic plan

Ability to effectively plan, delegate and/or supervise the work of others

Ability to lead, motivate, develop, and train others

This list of duties and responsibilities is not intended to be all-inclusive and may be expanded to include other duties or responsibilities as necessary.

Core Qualifications:                                                                                                         

Education:

Bachelor’s Degree in relevant field, Master’s degree preferred

Experience:  

Minimum 5 years of relevant experience in social media, multimedia and visual communications preferred.

The University of Miami offers competitive salaries and a comprehensive benefits package including medical, dental, tuition remission and more.

UHealth-University of Miami Health System, South Florida's only university-based health system, provides leading-edge patient care powered by the ground breaking research and medical education at the Miller School of Medicine. As an academic medical center, we are proud to serve South Florida, Latin America and the Caribbean. Our physicians represent more than 100 specialties and sub-specialties, and have more than one million patient encounters each year. Our tradition of excellence has earned worldwide recognition for outstanding teaching, research and patient care. We're the challenge you've been looking for.

The University of Miami is an Equal Opportunity Employer - Females/Minorities/Protected Veterans/Individuals with Disabilities are encouraged to apply. Applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.

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