Overview:
The Manager owns strategic planning and campaign execution for an assigned client. This position is both strategic and tactical in scope, requiring the Manager to independently generate strategic insights for the campaigns in their portfolio and implement campaigns with the support of Programmatic Analysts/Sr. Analysts. Managers train Programmatic Analysts on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication.
The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization.
Role Objectives:
Minimum Qualifications:
Bachelor’s degree or higher in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent3+ years of experience managing Search, Display, Video, Social and/or Mobile Programmatic Media BuyingWorking knowledge in technologies such as The Trade Desk, DoubleClick Bid Manager, TTD, AOP, AAP and Facebook and Twitter APIsUnderstanding of traditional and interactive media planning elements Resourceful, curious, and motivated individual with an ability to work independently as well as in a team settingStrong analytics, organizational, and communication skillsClient facing experience with the ability to identify risks and effectively manage through issuesPrevious leadership/management experience is a plusStrong project management skillsProficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
Additional Information
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