Company Description

Who is Starcom:  
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more. 

Job Description

What You’ll Do: 
The Manager owns strategic planning and campaign execution for an assigned client.  This position is both strategic and tactical in scope, requiring the Manager to independently generate strategic insights for the campaigns in their portfolio and implement campaigns with the support of Programmatic Analysts/Sr. Analysts. Managers train Programmatic Analysts on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication. 

The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. 
 
Responsibilities: 

Effectively communicate digital strategies and rational for tactical approaches for each campaign 

Execute, manage, and optimize online biddable media campaigns and programs for agency clients (e.g. paid search and social, auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations 

Develop, grow, and maintain relationships through exceptional client service 

Formulate proposals for new client opportunities 

Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch 

Partner with Analytics team on campaign measurement reporting and insights generation 

Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities 

Work with media partners to ensure accurate platform implementation 

Troubleshoot issues on all pre-production and live campaigns 

Oversee campaign QA process 

Generate and manage monthly bill/pay and spend reporting in coordination with Analyst 

Lead and assist in coaching, managing, and educating Analysts and Sr. Analysts, helping to support campaigns 

Attend client meetings 

Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance 

Qualifications

Qualifications: 

Bachelor’s degree or higher preferred in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent 

3+ years of experience managing Search, Display, Video, Social and/or Mobile Programmatic Media Buying 

Working knowledge in technologies such as The Trade Desk, DoubleClick Bid Manager, TTD, AOP, AAP and Facebook and Twitter APIs 

Understanding of traditional and interactive media planning elements  

Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting 

Strong analytics, organizational, and communication skills 

Client facing experience with the ability to identify risks and effectively manage through issues 

Previous leadership/management experience is a plus 

Strong project management skills 

Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel  

Additional Information

Additional Information 
Starcom is an Equal Opportunity Employer.  Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.   

The Power of One starts with our people!  To do powerful things, we offer powerful resources.  Our best-in-class wellness and benefits offerings include: 

Paid Family Care for parents and caregivers for 12 weeks or more 

Monetary assistance and support for Adoption, Surrogacy and Fertility 

Monetary assistance and support for pet adoption 

Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance 

Tuition Assistance 

Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more 

Matching Gifts programs 

Flexible working arrangements 

‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) 

Business Resource Groups that support multiple affinities and alliances 

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.