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Job Description:

Reporting to the Director, Global Digital Marketing Strategy & Marketing Technology, the Product Owner – Digital Asset Management (Global Digital Marketing & Marketing Technology Manager) will be responsible for the management of Marketing Technology (MarTech) products at Sun Life, with a focus on our Digital Asset Management systems.

The role will support and execute on the MarTech strategy, practice and roadmap for the organization to help drive business adoption and utilization, optimize processes and support model, manage the product strategy to  help advance and accelerate Sun Life’s ability to be a leading digital company, deepen engagement with users and drive business outcomes. This role involves working closely with business and marketing stakeholders, IT partners, and digital teams globally. It requires a high degree of professionalism, strong attention to detail, and the ability to collaborate effectively, be flexible and manage multiple priorities.

What will you do:

We're looking for a passionate and experienced Product Owner to lead our global MarTech tools and platforms, with a primary focus on Digital Asset Management (DAM) systems. In this role, you'll be the driving force behind our DAM strategy, working closely with stakeholders across the organization to deliver value and innovation.

As product owner, you will be responsible for the following:

Strategic Leadership

Own the vision and roadmap for our DAM systems, aligning with Sun Life's broader MarTech strategyBuild strong relationships with global stakeholders, understanding their needs and translating them into actionable plansStay ahead of industry trends and emerging technologies, identifying opportunities to enhance our MarTech ecosystem

Product Management

Serve as the primary point of contact for DAM vendors, influencing their roadmap to align with our needsDevelop and prioritize use cases, working with business teams and IT partners to deliver impactful solutionsOversee the full lifecycle of digital assets, from acquisition to protectionDrive strategies that maximize the value of our assets, improving findability, reusability, and complianceWork closely with business, IT and finance teams on budgeting, licensing, and cost allocation

Adoption, Training and Engagement

Champion the use of DAM tools across the organization, providing training, resources and best practices on the effective use of the platforms/tools to drive adoptionManage relationships with internal stakeholders, balancing diverse needs and priorities, becoming a trusted advisor to users at all levelsMonitor adoption, usage metrics and user feedback, continuously improving the product experienceLead a Community of Practice, fostering knowledge sharing and collaboration among power users

Governance and Compliance

Establish clear guidelines and best practices for DAM usageCollaborate with stakeholders to optimize workflows and processesEnsure compliance with security policies, usage rights, and data management regulations

What do you need to succeed:

Proven experience in product management, preferably in MarTech or Digital Asset ManagementStrong leadership skills with the ability to influence without direct authorityExcellent communication and stakeholder management abilitiesA data-driven approach to decision making and problem-solvingPassion for technology and its application in marketing and business contextsDesire to develop a clear understanding of business strategies and priorities.Innovative problem-solving skills and excellent analytical abilities.Strong organizational and project management skills; able to manage multiple projects and prioritize effectively.Strategic thinker, process driven, and results oriented.Ability to deal with ambiguity be flexible and adaptive to change; willingness to learn and grow.A capable decision-maker, ability to work independently and exercise judgement.Superior attention to detail.

Qualifications

Bachelor’s or advanced degree in Business, Marketing, Digital or a related field.5 years digital marketing experience and experience working for a large financial services enterprise.Experience managing MarTech products and capabilities with proven success in driving adoption and utilization; experience working with Brand Management Tools and Digital Asset Management systems like Aprimo, Vidyard.Experience rolling out new platforms with proven ability to identify, document and disseminate new use cases.Solid understanding of digital technology and channels, best practices, and trends.Experience working with stakeholders and consulting on digital solutions to meet business needs/goals.Deep understanding of how to interpret data to identify opportunities, gaps and make key decisions; proficiency with digital analytics/reporting tools.Experience with both Agile and Waterfall project delivery methods.Advanced proficiency with standard business software.

Unique Requirements:

Able to accommodate early morning and late evening meetings occasionally to support business partners in Asia time zones

The Base Pay range is for the primary location for which the job is posted.  It may vary depending on the work location of the successful candidate or other factors.  In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance.  Certain sales focused roles have sales incentive plans based on individual or group sales results. 

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to thebrightside@sunlife.com.

At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range:

78,000/78 000 - 128,000/128 000

Job Category:

Marketing

Posting End Date:

15/02/2025