Packs EMEA (Eastpak, JanSport and Kipling) is looking for an exceptional Manager, Performance Marketing Eastpak (EMEA) to join our Digital team based in Antwerp, Belgium.

Let’s talk about the role!     

You as Manager, Performance Marketing will drive digital marketing initiatives for Eastpak in EMEA. This role is pivotal in propelling Eastpak’s digital growth and ensuring that Eastpak.com achieves its e-commerce objectives.

How You Will Make a Difference

Develop, execute, and optimize full-funnel marketing strategies across paid digital channels, including Paid Search, Shopping, and Paid social media, to achieve business and brand objectives.

Define, measure, and evaluate paid media KPIs, presenting actionable insights to internal and external stakeholders.

Manage agency relationships and coordinate activities across platforms like Meta, Google Ads, YouTube, TikTok, and other digital media channels. 

Collaborate with the Brand and VF Central teams to analyze audience segmentation and behavior, utilizing consumer insights to shape performance marketing strategies.

Adopt a test-and-learn approach to continuously optimize campaigns. Conduct A/B testing on creatives, paid content, landing pages, and audience targeting to improve performance metrics.

Partner with the content team to develop high-impact paid content tailored for digital channels, leveraging insights from performance analysis and testing.

Plan, manage, and track the digital media budget in collaboration with the digital team and media agency.

Build and maintain automated dashboards and reports for tracking media investment performance.

Support CRM and digital media integration tasks to help grow the first-party database.

Stay updated on industry best practices and emerging digital technologies, sharing relevant insights as the team’s digital expert.

Skills for Success

You should possess extensive Digital and Performance Marketing expertise, a strong business sense and understanding of business, and a collaborative mindset to work effectively across functions. The ideal candidate fits the following requirements:

Minimum of 5 years’ experience in Digital and Performance Marketing.

strong commercial acumen, with excellent analytical and budget management skills.

Proficient in digital marketing metrics such as CVR, CPC, and ROAS, with a solid understanding of performance drivers.

Exceptional stakeholder management, communication, and presentation skills.

Full fluency in English is required, with an additional European language considered a plus.

Data-driven mindset paired with comprehensive knowledge of digital marketing planning, execution, and growth strategies.

Proficient in using analytical tools and platforms, including Google Analytics, Google Ads, Meta Business Manager, and Google Search Console.

Proactive, well-organized, and capable of prioritizing tasks while managing stakeholder expectations.

Proven ability to manage and delegate tasks to agencies, maximizing their contributions.

Proven ability to collaborate effectively and achieve desired business outcomes.

Independent and confident, with a consumer-focused and results-driven approach.

Skilled in Microsoft Office (Word, Excel, PowerPoint).

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

A supportive feedback-based culture where respect and integrity guide us in what we do

An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together

Be part of an iconic lifestyle brand in a multi brand, multi countries organization

On site gym offering health and well-being initiatives

A discount card with 50% on all VF brands

Relocation support may be available to applicants who lives more than 100 km from Antwerp, Belgium.

About VF

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

Free to Be, Inclusion & Diversity 

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day. As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.