To drive Personalisation objectives for Personal and Private Banking. Develop and implement high-impact, data-driven strategies and business cases, both proactively (based on identified opportunities) and reactively (guided by segment needs). Provide customer, account, transactional and geographic insights for specific projects within PPB-SA that will directly support their strategic and tactical initiatives. This spans across all PPB-SA segments, regions, and products. Partner with various personalisation teams to deliver personalised conversations on Next Best Action (NBA) across channels and ensure strategic alignment with the relevant product and segment and coverage stakeholders.