To implement winning Brand & Marketing (B&M) strategies within the Personal & Private Banking Segment, Lesotho, that capitalise on market opportunities to acquire and retain clients & enhance segments' commercial value. To develop, monitor and control consistent messaging across all media channels to build long-term brand equity, deliver on the Country strategic objectives, drive brand awareness and promote Standard Lesotho Bank products and services within Lesotho.Brief and oversee the production of marketing and advertising communications and campaign material by the Bank's agency and other contracted suppliers to ensure that all concepts and artwork are developed in line with the brand and advertising principles and corporate identity guidelines to ensure that all campaigns are on specification and on brand.Brief, monitor and control the production of content by creative agencies and other contracted suppliers or placement on various social media platforms to ensure that all concepts and artwork are developed in line with the brand and advertising principles to drive increase in views and interaction with the Bank's social media platforms.Conduct analysis, monitor and report on the performance of the brand on various media platforms.Conduct market research to assess the effectiveness of marketing, advertising through digital and media platforms in order to align to best practices and identify opportunities for Personal and Private Banking within Lesotho.Contribute to the budgeting process with inputs from the business and manage marketing related expenditure to enable the effective use of allocated funds to contribute to the overall success of the business.Design and deliver omnichannel communication and marketing journey initiatives for Personal and Private Banking, Lesotho to achieve and optimise client experience excellence.Develop and drive effective merchandise and promotional items for Personal and Private Banking to ensure that they are used to achieve maximum exposure and brand awareness.Develop comprehensive go-to market plans in line with Personal & Private Banking requirements and incorporating all marketing, advertising and media activities to drive the achievement of business objectives.Drive an agile way of working by ensuring marketing insights are leveraged to deliver brand and marketing competitiveness which will help the final product that will be delivered to market.