The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Description Summary:

We are looking for a Senior PM Lead to define and execute the demand-side strategy, focusing on helping SMBs acquire, retain, and grow their customer base through intuitive, data-driven advertising products. You will have a deep understanding of the digital media landscape, including search, social, retail media networks, and CTV, as well as experience with tools like Facebook’s Ads Manager.

The candidate demonstrates deep empathy for SMBs—especially understanding their Jobs-to-Be-Done (JTBD) in digital advertising. You’ll turn insights into practical, impactful product decisions, building solutions that are intuitive, high-ROI, and tightly integrated into existing merchant workflows. Experience with SMB-focused features is critical. This role requires balancing long-term vision with day-to-day execution, leveraging data-driven decision-making to optimize ad inventory and placement strategies. You will collaborate across engineering, design, and external partners to develop scalable solutions that deliver measurable outcomes for SMBs.

Success in this role requires a strong customer orientation, comfort navigating ambiguity, and the strategic acumen to align merchant goals with broader PayPal Ads objectives. You’ll collaborate across engineering, design, GTM, and external partners to develop scalable infrastructure, deliver measurable outcomes, and grow both demand and supply side adoption.

Job Description:

About PayPal Ads 

PayPal Ads is on a mission to become the premier commerce-centric advertising platform—seamlessly connecting PayPal, Venmo, and Honey users with merchants and advertisers. Our goal is to help businesses sell more effectively by enabling consumers to discover and purchase what they love. Powered by PayPal’s transaction data—representing roughly a quarter of the world’s $6 trillion in digital commerce and nearly 400 million active accounts annually—we empower advertisers to engage customers across the full marketing funnel: from discovery to purchase, loyalty, and advocacy.   

To accelerate this vision, we’ve established a dedicated PayPal Ads division to scale our advertising business globally. With a growing suite of products and a high-intent user base, we are unlocking new opportunities for merchants and brands to reach and convert customers across PayPal, Venmo, and Honey—both onsite and offsite. Following the launch of ads across PayPal and Venmo apps in the US and UK, we are now expanding rapidly into new markets and surfaces. This is a rare opportunity to join a 0-to-1 journey and help build a $1B+ business at the intersection of payments and advertising. 

  

About the role 

We are looking for a Senior PM Lead to define and execute the demand-side strategy, focusing on helping SMBs acquire, retain, and grow their customer base through intuitive, data-driven advertising products. You will have a deep understanding of the digital media landscape, including search, social, retail media networks, and CTV, as well as experience with tools like Facebook’s Ads Manager.  

The candidate demonstrates deep empathy for SMBs—especially understanding their Jobs-to-Be-Done (JTBD) in digital advertising. You’ll turn insights into practical, impactful product decisions, building solutions that are intuitive, high-ROI, and tightly integrated into existing merchant workflows. Experience with SMB-focused features is critical. This role requires balancing long-term vision with day-to-day execution, leveraging data-driven decision-making to optimize ad inventory and placement strategies. You will collaborate across engineering, design, and external partners to develop scalable solutions that deliver measurable outcomes for SMBs. 

Success in this role requires a strong customer orientation, comfort navigating ambiguity, and the strategic acumen to align merchant goals with broader PayPal Ads objectives. You’ll collaborate across engineering, design, GTM, and external partners to develop scalable infrastructure, deliver measurable outcomes, and grow both demand and supply side adoption. 

Responsibilities:  

Own and execute the demand-side product roadmap—from discovery to delivery.  

Design seamless, SMB-friendly campaign management experiences various channels. 

Translate Jobs-to-Be-Done insights into product requirements that solve real pain points for SMBs. 

Partner with the supply-side PM to ensure inventory surfaces align with advertiser demand and format needs. 

Define KPIs, monitor performance, and iterate quickly based on results and feedback. 

Collaborate with design, engineering, and data science to build and ship features that improve advertiser ROI. 

Lead integrations with key surfaces and partners while differentiating PayPal's offering via checkout and transactional data. 

Guide testing strategy, experimentation, and optimization using A/B testing and analytics. 

Inform pricing, targeting, and measurement frameworks across various surfaces and ad types. 

Work with GTM, Sales, and Product Marketing to drive adoption and educate SMBs on value props. 

Build for scale—balancing a self-serve model with paths to managed support where appropriate. 

Leverage insights into digital advertising platforms to design intuitive tools and workflows tailored to SMBs' needs. 

Champion the needs of SMB advertisers, ensuring solutions address their challenges and unlock growth opportunities. 

Additional Job Description:

paypaladsconnected

Subsidiary:

PayPal

Travel Percent:

0

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PayPal is committed to fair and equitable compensation practices.

Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com.

The U.S. national annual pay range for this role is

$99300 to $216040

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com.

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion 

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.  In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at talentaccommodations@paypal.com.

Belonging at PayPal: 

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.

Notice to Applicants and Employees who reside within New York City. Click here to view the notice.