Bengaluru, Karnataka, India
7 days ago
Lead Developer
Overview About BU: The Campaign team is the end-to-end expert in orchestrating and activating personalized customer and prospect connection journeys, anytime and anywhere. We pride ourselves on our expertise in campaign management across the entire lifecycle – from planning and implementation to activation and performance tracking, across any channel, whether owned or paid, offsite or onsite. Our team comprises experts skilled in a variety of platforms, including PeopleCloud Media, PeopleCloud Messaging, Adobe, Unica, Salesforce, and more. Why we are looking for you: SFMC Lead are in charge of the design and configuration of the Marketing Technology (SFMC). Leveraging the required technical skill set to build sophisticated ETL processes, extend product functionality, and set -up the large-scale delivery of communications with dynamic content in real -time. What you will enjoy in this role: More senior profiles are very aware of X-channels marketing practices enabling them to lead business discussion and engaged directly with stakeholders on functional topics. Click here to view how Epsilon transforms marketing with 1 View, 1 Vision and 1 Voice. Responsibilities What you will do The Marketing Technology Senior Developer (SFMC) will be responsible for analysis, development, testing and documentation for Salesforce Marketing Cloud based projects. Additionally, the Developer will also engage in support and enhancement requests. Primary responsibilities include designing, developing, and managing solutions for Salesforce Marketing Cloud. You are a SME, with hands on experience on SFMC. Experience with administration of SFMC is also a requirement. This senior developer should have hands on experience executing SFMC projects, with experience developing solutions with following SFMC solutions: Email Studio Mobile Studio Journey Builder Interaction Studio He/She will be responsible for ensuring that the system accurately meets the defined expectations of the business, ensuring that proper testing is implemented, and performance and security requirements are closely monitored by working with the project teams. The candidate must also be able to identify and confirm technical design risks and develop mitigating approaches. You should also be comfortable in providing a level of effort estimates for the technical portion of solutions. The candidate must also help and coach the team members. Qualifications Eager to learn new applications of traditional technologies Able to articulate and convey technical concepts to a mixed audience Familiarity with enterprise software and project implementation life cycles is a plus Knowledge of CRM and/or marketing applications and processes is a plus Experience in technology integrations with Sales Force Marketing cloud (Messaging) Knowledge of basic marketing concepts such as Campaign RoI metrics and KRAs 1+ years of experience in cross channel marketing campaign delivery, like Push Notifications, In-App deliveries 5+ years of SQL development experience including ETL implementations 5+ years of scripting/programming experience (JavaScript preferred) 5+ years of enterprise software implementation experience At least 1-year experience working with XML is desirable 2 years minimum of experience with SFMC platform and + 1 more year in working on Campaign management technology implementations 4-year college degree in a technical field or equivalent Any campaign related certification is added advantage Additional Information Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we’ve provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels. Epsilon’s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world. Epsilon has a core set of 5 values that define our culture and guide us to create value for our clients, our people and consumers. We are seeking candidates that align with our company values, demonstrate them and make them meaningful in their day-to-day work: Act with integrity. We are transparent and have the courage to do the right thing. Work together to win together. We believe collaboration is the catalyst that unlocks our full potential. Innovate with purpose. We shape the market with big ideas that drive big outcomes. Respect all voices. We embrace differences and foster a culture of connection and belonging. Empower with accountability. We trust each other to own and deliver on common goals. Because You Matter YOUniverse. A work-world with you at the heart of it! At Epsilon, we believe people make the place. And everything we do is designed with you in mind. That’s why our work-world, aptly named ‘YOUniverse’ is focused on creating a nurturing environment that elevates your growth, wellbeing and work-life harmony. So, come be part of a people-centric workspace where care for you is at the core of all we do. Take a trip to YOUniverse and explore our unique benefits, here Epsilon is an Equal Opportunity Employer. Epsilon is committed to promoting diversity, inclusion, and equal employment opportunities by using reasonable efforts to attract, recruit, engage and retain qualified individuals of all ethnicities and backgrounds, including, but not limited to, women, people of color, LGBTQ individuals, people with disabilities and any other underrepresented groups, traits or characteristics.
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