**Company description** Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries. **Overview** **Employer:** Digitas, Inc. **Job Title:** Lead Data Scientist **Job Requisition:** 6630.5516.11 **Job Location:** 40 Water Street, Boston, MA 02109. Required to work from Company Office in Boston, MA certain days per week. Telecommuting allowed for balance of week. **Job Type:** Full Time **Responsibilities** **Duties:** Develop and implement a set of techniques or analytics applications to transform raw data into meaningful information using data-oriented programming languages and visualization software. Develop dashboards, build statistical models using marketing measurements and A/B testing. Contribute to the dashboards by automating the recurring data extraction, transformation, and loading processes. Assist in assessing marketing strategy by providing measurement reports, including optimal frequency analysis, channel overlap analysis, and media attribution analysis. Build media mix targeting model with generalized linear regression and Python. Create customer segmentations with clustering algorithms. Train and deploy recommendation models using association rule learning, R and Amazon Web Service. Determine the effectiveness of marketing channels using media attribution model, SQL and Google Cloud platform. Automate data pipelines and build Tableau dashboards to track key metrics and inform decision making. Assist in e-commerce website design decision making through A/B test. Determine and quantify high value actions and provide R and SQL data analysis support for new business pitches. **Qualifications** **Requirements:** Employer will accept a Master’s degree in Computer Science, Statistics, Mathematics, or a related field and one year of experience in the job offered or one year of experience in any occupation in which the required experience was gained. Experience must include one year in each of the following: 1. Train and deploy recommendation models with R Programming and association rule learning to personalize customer experience and improve customer engagement. 2. Query and manipulate databases using SQL to extract data insights for decision making and develop recurring data reports. 3. Automate reporting data pipelines with Amazon Web Services (AWS); leverage AWS scalable infrastructure to train and deploy statistical models. 4. Analyze relationship between various marketing channels and revenue using Generalized Linear Regression to provide insights and to understand the impact of different marketing channels. 5. Determine high-value potential customers using Classification Algorithms and understanding of high value customer attributes. Required to work from Company Office in Boston, MA certain days per week. Telecommuting allowed for balance of week. **Contact:** In order to be considered for this position must reference job 6630.5516.11. **Additional information** Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com . All your information will be kept confidential according to EEO guidelines.