In charge of the development, implementation and tracking of the Red Bull brand sales strategy on Key Accounts of Panama & Costa Rica. Thereby delivering sales, volume and profitability targets for major national key account customers. The KAM needs to be able to devise a medium-term vision, based on thorough understanding of customers, trends and opportunities with attention to detail. The person needs to feel comfortable to take calculated risks, identifying and exploiting opportunities and to achieve business advantages. Services national accounts by tailor making business proposals, negotiating and implementing new business strategies + tactical execution, as well as maximizing product show case across the board.