Junior Category Manager - Go To Market Team

 

Area:                                                                           Brand adidas Iberia

Department:                                                               GTM Iberia

Direct Reporting Line:                                               Senior Manager GTM Iberia

Indirect/secondary reporting line:                            No

Subsidiary/country:                                                   Iberia

Location:                                                                    TBD

GSMS Grade:                                                              P1

Personnel Managed:                                                         no

Cost Center/Budget:                                                            no

 

 

Purpose & Overall Relevance for the Organization:

Support the success of the Sports business within the guidelines set by European and Global business units through the execution of a robust category plan. Act as a category ambassador for the South Sport BU (business unit) and Iberia counterparts, fostering collaboration across Brand and Wholesale functions.

 

Key Responsibilities:  

Contribute to and provide input for the creation of the Iberia plan for the respective categories, in alignment with the line manager. Download and prepare EU & Global BU materials for the respective category during the seasonal GTM (Go To Market) Iberia milestones. Assist with and provide input on forecasting topics such as quantitative or qualitative data, segmentation, allocation, etc. Maintain regular analytics on the sell-in and sell-through performance of the respective category (with analytical support from the Finance/Sales Coordination team) to ensure sustainable growth. Monitor and analyze market category trends. Ensure operational excellence in the Cluster for all GTM-relevant topics during the GTM process. Manage the sample order process in alignment with the Line Manager and MOPs guidance. Tailor and review local sell-in tools to ensure consistency across Iberia and minimize customized solutions. Provide input to the line manager to obtain the best possible sell-in tools for the category. Provide commercial input (consumer, channel, and market-specific needs, and business opportunities) to the line manager to meet KPIs. Provide all relevant KPI reporting for the respective categories. Conduct scenario analysis related to the categories as required. Serve as the point of contact and support for the category, with a primary focus on product/distribution-related questions.

Key Relationships:

 Sr. Manager GTM MOPS teams WHS Teams Local Brand activation team  Strategic & Specialty accounts / Distributors Sales Development Team/Finance EU & Global Business Unit

 

KPIs:

Market Share (NPD and other tools) Sell Out Net SalesASP

 

 

Knowledge, Skills and Abilities:

Strong interpersonal skills and the ability to influence both internal and external stakeholders. Flexibility and discipline to work on a fast-paced calendar. Excellent communication skills, both written and verbal, with strong facilitation skills (for small and large groups), especially when interacting with diverse levels of business. Good understanding of apparel, footwear, and hardware. A collaborative team player with a solution-oriented and creative mindset. Passionate about sports and fitness. Deep interest in the sports market. General understanding of brand marketing. Ability to travel, domestically or internationally, as required. Proficiency in driving communication in a virtual environment.

 

Requisite Education and Experience / Minimum Qualifications:  

University degree in business, ideally with a focus on marketing and sales, or equivalent professional experience. 3-5+ years of merchandising experience, with cross-functional marketing and/or sales experience. Fluency in English and Spanish (both written and verbal). IT skills: Basic proficiency in Outlook and Word; advanced proficiency in Excel and PowerPoint.

 

We will be hiring in two categories: football & training.