Job Description

This role is categorized as HYBRID. This means the successful candidate is expected to report to GM - Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.

The Integrated Insights Lead is a strategic role within the Marketing Intelligence organization, responsible for driving data-driven decision making across marketing campaigns and channels. This role will lead the development of marketing campaign performance objectives, analyze cross-channel data, and provide actionable insights to optimize marketing efforts. The ideal candidate will have a strong analytical background, experience with marketing performance measurement, and the ability to translate data into strategic recommendations for brand leadership and top-level executives

Key Responsibilities:

Campaign Measurement & Insights: Develop performance objectives and measurement frameworks for marketing campaigns. Lead post-campaign analysis to uncover insights and optimize future campaigns.Cross-Channel Analysis: Direct the production of cross-channel analyses, leveraging data to provide brand leadership with recommendations that drive performance improvements.Performance Targets & Forecasting: Provide business teams with performance targets and collaborating with internal teams to run forecast simulations to predict outcomes and guide decision-making.Agency Partnership & Data Quality: Partner with agency teams to maintain data quality and accuracy. Develop a learning agenda that includes objective led KPIs and critical business questions to answer to guide mid-campaign optimizations and final campaign read-outs for brand team understanding.Ad-Hoc Analysis: Prioritize and direct ad-hoc analyses on various marketing initiatives, providing timely and relevant insights to inform strategic decisions.Executive Presentations: Assist in the development of presentation deliverables to top-level executives including strategic frameworks, opportunity identification, and marketing spend analyses.Standardization & Success Metrics: Coordinate efforts to standardize marketing performance measurements and success metrics across brands to ensure consistency.Education & Alignment: Educate business partners on accurate performance measurements, aligning Key Performance Indicators (KPIs), and advising on how analytics can drive business decisions.Marketing Best Practices & Analytics: Assist in institutionalizing marketing best practices and analytic technologies, ensuring continuous improvement in measurement and optimization.Opportunity Identification: Identify, frame, and quantify marketing and advertising opportunities, leveraging data to uncover potential growth areas.Continuous Improvement: Present found testing opportunities, measurement, and data analysis, optimizing marketing efforts for better ROI.

Additional Job Description

Experience:

5+ years in marketing analytics, insights, or a related field within a marketing organization.Proven track record in developing and measuring marketing campaigns across multiple channels.Experience presenting to senior leadership and providing strategic recommendations based on data insightsExperience managing cross-brand and cross-tier deliverables, integrating common themes from an omnichannel perspective.

Technical Skills:

Strong analytical and problem-solving abilities, with demonstrated thought leadership in data-driven decision-making.In-depth understanding of marketing performance metrics, strategic insights, and optimization techniques.Familiarity with both online and offline marketing channels, as well as CRM systems and creative measurement tools.Proficiency in Excel for data analysis and PowerPoint for executive presentations.Experience using Adobe Analytics, Tableau and PowerBI

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

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About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values; 
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.   We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.  If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.​