Innovation Commercialization Manager
Diageo
**Job Description :**
**ROLE PURPOSE**
This team is tasked with the responsibility of delivering business growth and recruitment of new consumers in the next years through brilliant execution of new insights that delight consumers and are compelling to trade partners. This team plays a critical role in crafting the future of the business; delivering innovations that respond to consumer and customer needs, setting trends, redefining, and crafting the choices available to our consumers.
The role will be accountable for the commercialization of allocated projects in support of the Diageo innovation agenda in South Africa by building channel specific innovation and category execution guidelines and standards plus collaborating with the sales team to guide and ensure brilliant execution.
**Responsibilities Include:**
+ Establishing competitive advantage through Innovation and customer marketing expertise, demonstrating operational excellence.
+ Ensuring integration of Innovations into the commercial planning calendar, aligning with strategic objectives; develop commercial plans and collaborate to secure commercial alignments required for successful launches.
+ Driving flawless planning and execution through the Brilliant Execution Process, supporting transformational change initiatives; deliver the tools and execution materials required to drive world class innovations commercial execution.
+ Developing a comprehensive understanding of channel outlet profiles to drive commercial standards implementation. Leverage market trends and internal opportunities to develop effective innovation channel plans.
+ Leveraging strong analytical skills to uncover insights, track progress, implement corrective action and deliver against business KPIs.
+ Tracking and evaluating point of purchase execution against well-defined scorecard metrics (distribution, visibility, share of shelf, merchandising guidelines, pricing, etc.) ensuring we deliver on time every time to our customers.
**Skills Required**
+ Stakeholder engagements, i.e., managing stakeholders across functions (CR, Supply, Commercial, etc.) and leadership (GMs, HODs, field team, etc.)
+ Be a self-starter who can collaborate effectively and deliver results through a team-oriented approach.
+ Logical thinking, methodical and a pragmatic problem-solving style that can navigate through organizational barriers and complexities.
**Qualifications**
+ Suitable degree
+ Valid Driver’s license
**Experience**
+ Minimum 8 years of experience in sales and/or customer marketing/trade marketing areas with a clear understanding of how sales organizations operate and how to drive its effectiveness.
**Worker Type :**
Regular
**Primary Location:**
Waterfall
**Additional Locations :**
**Job Posting Start Date :**
2024-12-11
With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.
**DRINKiQ**
What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)
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