Job title: Healthcare Professional (HCP) Content Manager
Location: Warsaw
About Us
Opella, the Consumer Healthcare business unit of Sanofi, is the purest and third-largest player globally in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market.
We have an unshakable belief in the power of self-care and the role it can play in creating a healthier society and a healthier planet.
That’s why we want to make self-care as simple as it should be by being consumer-led always, with science at our core.
Through our unique and balanced portfolio of more than 100 loved brands, including 15 global and local high-growth challengers such as Allegra, Dulcolax and Buscopan, we deliver our mission: helping more than half a billion consumers worldwide take their health in their hands.
This mission is brought to life by an 11,000-strong team, 13 best-in-class manufacturing sites, and 4 specialized science and innovation development centers.
We are also proud to be the first major fast-moving consumer healthcare company to achieve B Corp certification.
Join us on our mission. Health. In your hands.
Main responsibilities:
Translation of brand strategies to HCP communication strategy for all CHC brands (doctors & pharmacists)
Recommendation of touchpoints & tailored messages for specific targets
Leading cooperation with external services (all year strategy/ content/ budget)
Local cooperation with brand teams, medical teams, MCE team
Support brand leads in translating HCP insights to consumer added value
Identify Customer (HCP) 360 Engagement Strategy
Creation of impactful branded/non-branded HCP content and campaigns with support of marketing and medical
Close cooperation with global team & localization of global content
About you
Minimum 5 years professional experience
At least 3 years of work experience at similar position, with OTC / healthcare / pharma marketing agency
Educational background in pharma/medicine / marketing will be a plus
Proven work experience in creating content strategy for medical professionals
Great knowledge of the information environment in which doctors and pharmacists work (services / websites/ conferences)
Understanding HCP Journey, information needs, role and credibility of different touchpoints
Ability to analyze reports / draw conclusions, and recommend actions based on them
Executional excellence / aesthetic sense / ability to formulate powerful messages and synthesize knowledge
Team spirit persuasiveness & influential skills, highly collaborative
Fluent English and Polish
Our offer:
An international work environment, in which you can develop your talent and realize ideas and innovations within a competent team
Access to internal recruitment and development libraries - you can create your own career path within Opella; your professional development will be supported purposefully
Flexible home office policy, with a possibility to work up to 50% of time from home, where you can easily schedule your office days
An attractive package of benefits
Employee Assistance Program (mental health support, legal and financial consulting)
Gender neutral paid parental leave as well as volunteer days
If the hiring manager wants to explain what is unique or attractive about the role, you can add a quote from them here.
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!