Role purpose

To define and communicate the product’s unique value proposition, incorporating features that distinguish our benefits from the competition’s and to create the commercial speech of why customers should choose our payroll accounts over other banks. To conduct market research and gathering information about the competition, customer preferences, and industry trends. To align the company's strategy with the needs and desires of customers. To maximize the value perceived by customers, ensuring that the products, services and benefits meet their expectations, are up to market standards and are easy to claim and use.To optimize the internal processes and tools to ensure that the value proposition is delivered efficiently and consistently. To innovate and identify new market opportunities and trends in order to develop different features that meet future customer needs. To collaborate with cross-functional teams such as marketing, sales, client intel, legal, and other departments to ensure that the value proposition is integrated into all aspects of the business. To measure and track the effectiveness of the value proposition, collecting data on customer satisfaction, market share, and other key metrics to assess the success of the benefits package.Creating a consistent product identity and ensuring that all communications are aligned with the company's brand

Principal Accountabilities and Responsibilities

This value proposition will be the cornerstone for designing a commercial strategy thatdetonates another set of activities, such as:

Monitoring and managing the entire portability process, from customer request tosuccessful completion of the change.Optimizing tools to process portability requests and reducing waiting times.Training the commercial network and every sales channel on the value proposition andbest practices for closing sales.Analyzing data to measure the success of portability campaigns and make data-drivendecisions.Collaborate with other departments (marketing, customer service, CRM, etc.) to ensurethat the value proposition gets spoken about everywhere, inside and outside the bank. This ensures a positive experience for customers during the portability process

Role purpose

To define and communicate the product’s unique value proposition, incorporating features that distinguish our benefits from the competition’s and to create the commercial speech of why customers should choose our payroll accounts over other banks. To conduct market research and gathering information about the competition, customer preferences, and industry trends. To align the company's strategy with the needs and desires of customers. To maximize the value perceived by customers, ensuring that the products, services and benefits meet their expectations, are up to market standards and are easy to claim and use.To optimize the internal processes and tools to ensure that the value proposition is delivered efficiently and consistently. To innovate and identify new market opportunities and trends in order to develop different features that meet future customer needs. To collaborate with cross-functional teams such as marketing, sales, client intel, legal, and other departments to ensure that the value proposition is integrated into all aspects of the business. To measure and track the effectiveness of the value proposition, collecting data on customer satisfaction, market share, and other key metrics to assess the success of the benefits package.Creating a consistent product identity and ensuring that all communications are aligned with the company's brand

Principal Accountabilities and Responsibilities

This value proposition will be the cornerstone for designing a commercial strategy thatdetonates another set of activities, such as:

Monitoring and managing the entire portability process, from customer request tosuccessful completion of the change.Optimizing tools to process portability requests and reducing waiting times.Training the commercial network and every sales channel on the value proposition andbest practices for closing sales.Analyzing data to measure the success of portability campaigns and make data-drivendecisions.Collaborate with other departments (marketing, customer service, CRM, etc.) to ensurethat the value proposition gets spoken about everywhere, inside and outside the bank. This ensures a positive experience for customers during the portability processProduct DevelopmentProject Management Strategic planning IT schemes (API/Web Services/basic coding) Marketing Market ResearchSalesStrategy CommunicationData Analysis Data Driven Decision Making Problem SolvingSupplier RelationsPricing NegotiationCredit Institution Law

At HSBC we are committed to building a culture where all employees and customers are valued regardless of their gender, age, sexual orientation, ethnicity, disability, religious belief, background or any other different personal aspect. “HSBC employees act with integrity with courage, standing firm for what is right. We are trustworthy, open to different ideas and cultures, and connected to customers, the community, regulators, and each other.

Product DevelopmentProject Management Strategic planning IT schemes (API/Web Services/basic coding) Marketing Market ResearchSalesStrategy CommunicationData Analysis Data Driven Decision Making Problem SolvingSupplier RelationsPricing NegotiationCredit Institution Law

At HSBC we are committed to building a culture where all employees and customers are valued regardless of their gender, age, sexual orientation, ethnicity, disability, religious belief, background or any other different personal aspect. “HSBC employees act with integrity with courage, standing firm for what is right. We are trustworthy, open to different ideas and cultures, and connected to customers, the community, regulators, and each other.