**Head of Marketing, Technology, Commercial & Industrial** Date: Apr 17, 2025 Location: Overland Park, KS, US Company: Black & Veatch Family of Companies **Together, we own our company, our future, and our shared success.** As an employee-owned company, our people _are_ Black & Veatch. We put them at the center of everything we do and empower them to grow, explore new possibilities and use their diverse talents and perspectives to solve humanity's biggest challenges in an ever-evolving world. With over 100 years of innovation in sustainable infrastructure and our expertise in engineering, procurement, consulting and construction, together we are building a world of difference. **Company :** Black & Veatch Corporation **Req Id :** 108439 **Opportunity Type :** Staff **Relocation eligible :** Yes **Full time/Part time :** Full-Time **Project Only Hire :** No **Visa Sponsorship Available:** No **Why Black and Veatch** Black & Veatch allows you to lend your talent and perspective to humanity’s biggest challenges in a flexible environment where you are empowered to grow and explore new possibilities. We offer competitive compensation; 401K match and benefits that start day 1. Our hybrid environment allows you to balance your work and personal life. At Black & Veatch, you own your career with purpose and meaning. You are empowered to grow and explore new possibilities at every step of your career journey. Bring your big ideas knowing you are safe to be who you are and speak up with concerns or questions and put your diverse talents and perspectives to use. **The Opportunity** The **Head of Marketing for Technology, Commercial & Industrial (TCI)** is responsible for marketing strategy and execution for one of Black & Veatch’s five business sectors. This is an executive role and requires deep marketing strategy and execution expertise, significant executive presence in working with senior leadership, autonomy and initiative in researching and creatively marketing solutions and services, and heavy collaboration across marketing and sales partners in the United States and around the world. There is intense demand for Black & Veatch solutions and services. This position requires background in client segmentation, demand generation and campaigns, opportunity marketing and account-based marketing. TCI solutions are in various lifecycle stages requiring very different strategies and tactics to support sales cycles across current and prospective clients. _The Head of Marketing for TCI role reports to the Chief Marketing Officer for Black & Veatch and is based out of the Black & Veatch world headquarters in Overland Park, Kansas._ It is a player-coach role intended to both lead and execute strategic marketing initiatives supporting the growth strategies of TCI businesses. From an industry perspective, an ideal candidate would have experience building industry awareness, client demand, partnerships and client relationships within some of the following domains: engineering and complex technical solutions, data centers, industrial manufacturing, power and GRID development, and communications and networks. **Key Responsibilities** + Responsible for building and advancing executive business relationships within TCI including the President and leadership team, as well as key relationships with segment and solution leaders throughout Black & Veatch. + Responsible for market research and understanding of target segments, organization types, buyer and influencer types and engagement opportunities. Responsible for understanding the current and emerging competitive landscape across market segments and buyer groups. + Responsible for strategic marketing planning, campaign strategy, demand strategy, performance marketing, budget management and execution across global stakeholder groups. + Responsible for defining the customer decisions journey with sales and engagement touchpoints across the buyer cycle, and working closely with sales, account relationship and pursuits teams to provide tools that support the sales and lifecycle processes. + Responsible for creating and testing messaging that resonates with audiences across the segments, subsegments and buyer groups targeted with TCI solutions. message consistency across all platforms and channels, including digital, print, and in-person communications. + Responsible for paid media strategies, tactics and measurements to monitor and adjust campaigns, promotions and spend as part of performance marketing cycles. + Responsible for outcomes-driven demand generation and funnel-building campaigns to audiences with low awareness of Black & Veatch and TCI solutions. + Responsible for in-person and virtual events including industry trade and Black-and-Veatch hosted executive events supporting sales, client relationships, research and industry relations. + Responsible for the presence and integration of TCI solutions across the digital landscape with stakeholders including the full client lifecycle. + Responsible for keen understanding of sales and marketing metrics and ability to set and track KPIs throughout marketing performance lifecycles and make agile adjustments for continuous performance improvement. + Responsible for leading a small team of direct reports and a much larger team of influential partners in marketing collaboration and execution. + Responsible for developing relationships with and collaborate with marketing, business and regional teams, searching for win-wins in delivering for TCI. + Responsible for collaborating with marketing leaders and peers to build and execute marketing programs from start to finish, building consensus with stakeholder groups and strong internal communications networks with sales teams and account executives across the company. + Responsible for TCI portfolio positioning across applicable global markets including collaborating with regional sales and marketing leaders on regional/country-specific marketing plans. **Preferred Qualifications** + Proven record building businesses and providing commercial support to grow new and current customer relationships within a matrix organization + Strong skills in writing in various mediums, message development, story and presentation development + Full strategic marketing planning and execution skill set + Technical aptitude to translate highly technical offerings into value propositions and content for targeted audiences + Strong project management, budgeting and measurement skills + Experience marketing professional services as well as technical solutions + Minimum of 10 years strategic marketing experience in B2B including strong digital marketing and demand generation experience + Bachelor's degree in marketing, marketing communications, business marketing or related field + Experience as a head of marketing in a matrix organization with responsibilities across marketing domains supporting business sales, solution sales and regional account teams required. + Advanced marketing communications skills including writing, presenting and speaking including courageous and polished strategy pitches to senior leadership. + Advanced personal skills in excel required as well as analytics/data analysis skills. + Previous successful experience in customer segmentation, analytics and campaigns leveraging MarTech and SalesTech systems such as Sales Force. Successful experience and ability to design and execute complex marketing campaign management across digital channels for client and prospect segments. + Experience in partner and ecosystem marketing as well as client marketing including collaboration with marketing and sales executives on client value/story promotions and marketing tactics. + Experience building prospect and current customer engagement across traditional and new mediums including content strategy and architecture by organization type and role, outbound communications to clients and bi-directional client insight/experience loops to improve client satisfaction. + Requires aptitude and discipline to autonomously research, explore, learn and understand the lifecycles of highly technical solutions and services. + Experience building industry partner and sponsor relationships, developing creative new ways to reach key audiences with sponsor organizations, and planning and executing virtual and in-person executive events. **Minimum Qualifications** + Bachelor's degree in related field or equivalent experience + 10+ years progressive management experience in related areas + Industry experience + All applicants must be able to complete pre-employment onboarding requirements (if selected) which may include any/all of the following: criminal/civil background check, drug screen, and motor vehicle records search, in compliance with any applicable laws and regulations. **Work Environment/Physical Demands** The Head of Marketing for TCI is a hybrid role with expected three days in the office each week and two days working remotely. This hybrid arrangement requires some flexibility week-to-week based on events, meetings and commitments. This role is an executive position and expected to be highly available and responsive to stakeholders, including on weekends. Planned travel of up to 40% a month is possible for this position. Global travel may be required. **Salary Plan** MAC: Marketing & Communications **Job Grade** 008 Black & Veatch endeavors to makeaccessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process because of a disability, please contact the Employee Relations Department at +1-913-359-1622 or via our. This contact information is for disability accommodation requests only; you may not use this contact information to inquire about the status of applications. General inquiries about the status of applications will not be returned. Black & Veatch is committed to being an employer of choice by creating a valuable work experience that keeps our people engaged, productive, safe and healthy. Our comprehensive benefits portfolio is a key component of this commitment and offers an array of health care benefits including but not limited to medical, dental and vision insurances along with disability and a robust wellness program. To support a healthy work-life balance, we offer flexible work schedules, paid vacation and holiday time, sick time, and dependent sick time. A variety of additional benefits are available to our professionals, including a company-matched 401k plan, adoption reimbursement, tuition reimbursement, vendor discounts, an employment referral program, AD&D insurance, pre-taxed accounts, voluntary legal plan and the B&V Credit Union. Professionals may also be eligible for a performance-based bonus program. We are proud to be a 100 percent ESOP-owned company. As employee-owners, our professionals are empowered to drive not only their personal growth, but the company's long-term achievements - and they share in the financial rewards of the success through stock ownership. By valuing diverse voices and perspectives, we cultivate an authentically inclusive environment for professionals and are able to provide innovative and effective solutions for clients. BVH, Inc., its subsidiaries and its affiliated companies, complies with all Equal Employment Opportunity (EEO) affirmative action laws and regulations. Black & Veatch does not discriminate on the basis of age, race, religion, color, sex, national origin, marital status, genetic information, sexual orientation, gender Identity and expression, disability, veteran status, pregnancy status or other status protected by law. For our EEO Policy Statement, please click. If you’d like more information on your EEO rights under the law, please clickand. **Notice to External Search Firms** : Black & Veatch does not accept unsolicited resumes and will not be obligated to pay a placement fee for unsolicited resumes. Black & Veatch Talent Acquisition engages with search firms directly for hiring needs. **Nearest Major Market:** Olathe **Nearest Secondary Market:** Kansas City **Job Segment:** Engineer, Engineering