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Job DescriptionTeam Summary
The India and South Asia (INSA) team are responsible for executing Visa's strategy in the countries that make up the INSA cluster. Our marketing team is responsible for Visa’s brand health and delivering best in class consumer, B2B and client marketing to drive business growth across INSA.
The role reports to the SVP Head of Marketing, Asia Pacific and the SVP, Group Country Manager, INSA.
What a Head of Marketing, INSA does at Visa:
· Develop marketing strategies for INSA that support the achievement of business and brand objectives, focusing on key initiatives that are aligned to strategic initiatives, as agreed with Country, Regional, and Global Leadership.
· Support Country Management in achievement of business priorities and revenue and growth targets.
· Manage the development, and timely on-forecast implementation of integrated marketing plans for INSA, to support the agreed marketing strategies and achievement of business and brand objectives.
· Local management and activation of Visa's global sponsorship properties in line with terms and conditions of our global sponsorships and activation guidelines.
· Leadership and management of the INSA marketing team, nurturing and developing talent, both within the marketing function and across the wider INSA.
· Work across functions and establish influence and impact with global, regional, and local marketing teams.
· Management of the INSA marketing budget, including coordination and management of clients' incentive budgets focused on marketing.
· Evaluation of marketing strategies and campaigns against agreed business and brand objectives, maximize return of investment from marketing activities through the optimization of marketing budget allocation by market, by activity and by media channel.
· Management of all marketing agency relationships across INSA.
· Full compliance with global brand identity, audit and compliance requirements.
· Internal marketing support and informal consultancy to Visa clients on all aspects of payment and consumer marketing.
· Drive the strategic usage of client's incentives to develop joint-marketing campaigns to increase client's and Visa transactions.
Why this is important to Visa
Visa’s marketing team is integral to positioning Visa as a partner of choice to our clients – from big banks to merchants, fintechs, SMBs and government. Client marketing within INSA requires intensive partner interactions, provision of high-quality insights and strategic conversations, with Heads of Marketing of Visa’s clients.
Qualifications· 15 + years of relevant industry experience with a minimum of 10+ years of experience with related Marketing and Marketing leadership roles.
· Passionate about marketing with extensive experience in marketing strategy and execution, alongside Brand Management and Media management experience.
· Confidence and ability to work with senior clients within marketing and at the executive level across existing and new partners.
· Extensive communication development and execution experience, with a focus on digital and experiential activation.
· Strategic, analytical thinker who consistently challenges the status quo and constructively challenges the team to aim for higher ground.
· Ability to demonstrate thought leadership with outstanding executive communications skills as a spokesperson for Partnerships within Visa and across the industry.
· Proven experience in managing complex, cross-functional projects across internal and external organizations.
· Possess strong business acumen and demonstrate being commercially minded – good with financials, numbers and forecasting.
· Ability to develop amazing strategic narratives that commercializes ideas.
· Ability to attract, develop and retain top marketing talent.
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.