The Head of Key Accounts has the overall responsibility for defining and implementing the On Premise strategy in the key account trade as well as to lead, train, coach and manage the National Key Accounts team to ensure a high-performance level and that the available resources are maximised in order to achieve business plan objectives. This role has direct responsibility for top key account customers including the management, selling, negotiating, execution and evaluation of national business plans and consumer plans. The Head of Key accounts should constantly identify business opportunities & trends in their area, and build up a strong network of decision makers, which will lead to the long-term mutually beneficial partnerships.