**Job Description :** **Function & Team** Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future. Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture. **About the role** + Lead business growth of Diageo Johnnie Walker category with multiple product portfolio management including Blue, XR, Black (through MHD Partner), Blonde + Integrate as total GC with fit for use of local needs. Full P&L ownership for JW mainland, and well capture TW and HK malts opportunity and challenge to provide business solutions + In further, have potential to Lead on GC Multi-market portfolio (XR). Develop and export innovation and asset as XR ABC (Agile Brand Community) model **Structure and Key Stakeholders** Reporting to the Greater China Marketing Director, this position is part of the Greater China marketing team. The successful candidate will 1. work closely with the Diageo China business unit including Commercial, Finance and other multi-function teams to deliver JW business. 2. Well connect with GBT (global brand team) and innovation team to delivery meaningful innovation pipeline and brand activation for GC; 3. Well integrate with TW/HK team as GC lead. **Role Responsibilities** + **P&L Accountability** 1. Monitors and influences nurture brand portfolio performance to ensure it meets category Annual Operating Plan (AOP) NSV, %GM, CAAP, %CAAP, Price/mix for their category; 2. Grow value share; 3. Develop and deployment of marketing plans for our malts brands that help build brand equity, grow market share, and deliver sustainable profitable growth. 4. Anticipates and manages upsides and risks to ensure achievement of business targets. + **Leadership** 1. Leads a team in an engaging way to create a high performing team, who are inspired to take entrepreneurial risks, encouraged to continuously learn and develop themselves; 2. Able to build trust and respect through open and honest relationships with their team and across the business; 3. Build and coach diverse teams to unlock performance and growth, in an inclusive environment where everyone can be at their best. + **Brand Development** 1. Lead the development of China brand strategy and annual Marketing Business Plan for JW; 2. Localize, adapt, and/or co-develop global growth drivers with GBT's support. Initiate and develop new local growth drivers as business required; 3. Brand culture, media and digital strategy that continue improve brand awareness, trial and penetration; 4. Lead the BLT/channel activation plan via heavy engagement with RSDs, central and regional customer marketing, S&OP. + **Category & Portfolio strategic development** 1. A ‘hand in glove’ partnership with global innovation team to fully utilize the innovation assets in China to deliver our strategy; 2. Ensure the right growth drivers and marketing assets are in place for the market and agree adaptation where required to accommodate local nuances; 3. Ensure the right innovation pipeline for the Greater China is developed and deployed in collaboration with the Asia Innovation team. **Requirement** **_Functional & Leadership Capabilities_** + Strong leadership and ownership + Holistic marketing skill with successful case. + Strategic thinking and articulation skill, with strong data analytical sense. + Drives agile decision making, makes things simpler. + Creates a positive culture where brilliant execution is a way of life. + A natural teacher invested in the growth and development of colleagues. + A high level of curiosity. + Ability to influence effectively across multiple stakeholders by creating clarity in strategy and execution plans. + Visionary that can see and create possibilities for brands and follow through to brilliant execution. + Fluent English. **_Experience Needed_** + 12+ year experiences in brand marketing. + Deep expertise in the China marketing environment. + Experienced in managing P&L and large budgets. + Proven experience of successfully working across portfolios within a multinational company. + With Global innovation or design experience is preferred. + Strong leadership with a track-record of successful interventions in pervious organization. + Proven ability to inspire and coach brands team to deliver great work. + With alcohol industry experience is preferred. **Working at DIAGEO** **Flexible Working Statement** Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one. **Rewards & Benefits Statement** We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including: **Diversity** Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspired? Then this may be the opportunity for you. **Worker Type :** Fixed Term Contract (Fixed Term) **Primary Location:** Shanghai **Additional Locations :** **Job Posting Start Date :** 2025-04-07 With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. **DRINKiQ** What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)