Our mission is to connect people to their passions. Our four online stores—Backcountry, Competitive Cyclist, MotoSportand SteepandCheap, aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, a superior shopping experience, personalized Gearhead expertise, lightning-fast and accurate fulfillment, and inspirational, informative, and community-centered content.  The Head of Digital will be a strategic leader responsible for spearheading and overseeing the company's digital business. This role requires a visionary, out-of-the-box thinker with the ability to balance innovation, data-driven decision-making, and operational excellence.  This position will report to the CEO. What you get to do every day: This role offers an exciting opportunity to shape the digital future of our brand, leveraging your expertise across multiple domains to drive growth and innovation. 
Executive Leadership Provide inspirational leadership and direction, ensuring the continued development and management of a high-performing team Bring an entrepreneurial mindset to the role, exploring innovative digital strategies, taking calculated risks, and driving transformative change within the company Serve as the key communicator of our digital vision, articulating strategies and progress to executives, board members, and stakeholders.  Work cross functionally to bridge the gaps across multiple functions and consistently ensure that teams are aligned and working towards a common goal P&L Owner Develop short- and long-term growth plans and financial budgets to determine and meet business goals. Evaluate opportunities to improve key onsite metrics, margin, and overall profitability. Spearhead the annual E-Commerce plan, ensuring seamless integration with enterprise-wide initiatives.  Digital Strategy/Innovation Own the digital product roadmap and ensure that resources are constantly allocated to the highest performing areas Develop and implement strategic plans that meet the Company's aspirations and financial goals Identify and evaluate digital opportunities that drive and create competitive advantages and enhance customer value Digital Marketing Lead best-in-class acquisition and retention functions that drive the continued growth of the organization Develop a coordinated effort across the organization to ensure that cross functional resources are aligned on achieving results Balance growth and profitability to deliver results Ecom Operations Own the execution of site design, product hierarchy, site content, site merchandising, site functionality, and site performance. Harness the power of site analytics to monitor key metrics and guide data-driven decision making Amazon Oversee and optimize our Amazon business, ensuring brand consistency and maximizing sales potential Customer Experience Partner cross functionally with operations, merchandising, and customer service to deliver on customer expectations. Instill a customer focused mindset – keeping the customer at the center of the digital strategies What you bring to the role: Proven experience as a CDO or in a similar senior digital leadership role Prior start-up experience Bachelor's degree in Marketing, Business, or related field; advanced degree preferred 8+ years' experience managing an E-Commerce team and activities, including site merchandising, content coordination, UX testing, analytics, and platform development Experience with 3rd party tools for site merchandising, reporting, A/B testing, and email Demonstrated ability to develop and implement successful strategic plans Deep understanding of financial strategies and finance-related performance metrics Proven track record of successfully managing P&L for digital businesses, with a strong focus on revenue and profit growth In-depth knowledge of the digital marketing landscape, including SEO, SEM, social media, and e-commerce platforms Excellent communication and collaboration skills Strong leadership and people management capabilities Demonstrated understanding of web design/development concepts and processes, and industry best practices for E-Commerce Multi-channel retail experience preferred What's in it for you: PTO for salaried employees Medical/Dental/Vision and a variety of supplemental policies available Company 401K match Company Health Spending Account (HSA) match Company provides group life insurance at no cost COBRA reimbursement for salaried employees until health insurance eligible Paid Holidays Birthday off with pay! Pet Insurance Generous employee discounts What our interview process looks like: Depending on the position, our application and interview process may vary, but here are some of the ways we get to know you better: