**Job Description :** **The Customer Marketing Team** To enhance the Diageo’s customer engagement and commercial success, the customer marketing team needs to bridge between various commercial functions to support the overall planning, designing creative customer activation programmes, and the ultimate execution of the plans. **About the Role** To enable Diageo’s category growth & brand building agenda, we are searching for a customer marketing leader to head up the customer activation strategy as well as building transactional tactic and excellence. The key objective of the role is to further develop the joint sales and marketing partnerships with customers. This role requires comprehensive understanding of B2B2C/ B2C business model, of portfolio and campaign planning of relevant channels, and of breakthrough customer marketing activities and strategies/plans. Key Dimensions + Channel Activation Strategy - develop overall Diageo B2B2C Channel content strategy in accordance with Diageo business agenda and brand strategy, drive content adaptation and asset development in both online and offline. + Customer Marketing Execution - adapt the consumer marketing plans to the needs of trade/channel/ platform differentiation and product insights to enhance our portfolio and channel matrix. + Strategic Planning and Evaluation - set full year trade investment strategy and shopper strategy for responsive channel and collaborate with regarding parties/customers/platform to drive its timely delivery and investment effectiveness. + Nurture and Invest in Talent - collaborate closely with the customer, brand activation and marketing team, with the developing talent and capability building mentality in core. **Key Responsibilities** + Lead on-trade and off-trade Customer Marketing team and brand activation team to drive portfolio strategy with strong product insight and channel/platform differentiation + Develop overall Diageo B2B2C Channel content strategy which in line with Diageo business strategy as well as brand strategy, drive content adaptation including visual merchandising and short video for asset development + Develop strategy and annual plan for Diageo Brand Activation in main platforms + Set full year trade investment strategy and shopper strategy for B2B2C with strong expertise, Lead team and collaborate with platforms/customers to drive onsite media strategy, investment, and efficiency with shopper insights + Collaborate closely with customers, brand activation team and marketing team + Lead team development and capability building **Requirements** + Strong consumer or category marketing & activation capabilities with a touch of luxury flair is desired + Masterful skills at identifying the key wins/opportunities and drive/synergise the alignment with internal and external parties + An energetic character and nurturing leader, who is keen to explore new ideas and can inspire the team to achieve beyond + Strong presentation and communication command + Leadership experience to lead diversified team for capability development with strong coaching skill + An individual with timely responsible nature and ability to work in a matrix organization, managing complexity and challenges across regions + MS Office tools, especially Excel + Domestic travel required + English proficiency is must; Mandarin Chinese level can be evaluated subject to work visa situation **Working with Us** Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “ **celebrating life every day everywhere.** ” This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality, or ethnicity. **About DIAGEO** From Arthur Guinness to Johnnie Walker, our business was founded on people of great character and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy. And it’s why we reward them with the career-defining opportunities that they deserve. Our ambition is to create the **best performing, most trusted and respected Consumer Products Company in the world** . To achieve these, we need the world’s very best people. We're looking for people with creativity, boldness, and a sense of purpose to take Diageo and our timeless, pioneering brands to the next level. **_Feel inspired? Then this may be the opportunity for you._** **Worker Type :** Fixed Term Contract (Fixed Term) **Primary Location:** Shanghai **Additional Locations :** **Job Posting Start Date :** 2025-04-22 With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. **DRINKiQ** What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)