ABOUT US

We‘re a global fashion and lifestyle brand that empowers people to look, feel and be the best version of themselves. Creating everyday products to make everyday experiences better. Celebrating diversity and inclusivity, because we believe self-expression is for everyone. Using our voice and our platform to amplify the things that matter Listening to our community and respond to what they care about. We’re restless — it’s what fuels our fire and sparks our big ideas. We’re optimistic — having an open mind means anything is possible. We’re better together — join our world and let’s do good things together.

ABOUT THE ROLE

As the Head of Customer Acquisition, you will set and deliver our customer acquisition strategy to drive the growth of our online business across the Cotton On Group Brands, globally. Leading your team to ensure campaigns are expertly executed and constantly refined to optimise results, you will develop clear growth frameworks/plans for each brand and country that are aligned to budgets and customer insights. Using your previous experience of developing and leading customer strategies to deliver commercial outcomes in an agile, fast paced organisation, your key accountabilities will include:

•    Building and developing team and agency capability to deliver plans across Perks, Affiliates Paid PPC, Paid Social and BNPL Partners
•    Stakeholder and senior leadership engagement and commercial negotiation 
•    External agency management and briefing of creative teams
•    Segmentation analysis to drive business success
•    Delivering ROAS and growth positive digital marketing strategies

With Cotton On being a fast paced, dynamic retail environment with a strong customer obsession, you will utilize your analytical problem solving abilities to identify and implement creative, innovative and flexible solutions while maintaining awareness of the impacts on all brands in the business.

SKILLS & EXPERIENCE

•    Proven experience in managing and optimising paid digital marketing in a fast paced working environment with a strong foundation in affiliates, paid search and paid social media.
•    Exceptional communicator with the ability to drive and influence cultural change through best practice and delivering KPIs and ROI 
•    Experience leveraging major technologies/platforms involved in delivering digital media programs, such as Facebook and Google advertising, with an ability to pick-up new software and technologies quickly.
•    Strong awareness of business acumen – knowledge of key and contributing metrics used to assess and derive insights from customer data.
•    Demonstrated high level organisation, project management and planning skills

OUR CULTURE

To describe COTTON:ON in six words is easy; optimistic, passionate, real, energetic, collaborative and, most importantly, ethical.  

Our team members are a passionate group of people, committed to making a real difference in people’s lives through our philanthropic arm, the Cotton On Foundation.  It is our shared belief that we can make a difference to lives of everyone we touch, from our backyard to the world.

BENEFITS

We are committed to personal and professional development, which is supported by an ever growing and expanding structure. We believe our people deserve the best space to their best work and to support this we provide: