Job Description :

Head of Commercial Growth—Irish Brand Homes

Location: The Guinness Storehouse, Dublin, Ireland (must be on site at least 3 days/week)

Full Time, Permanent

Closing Date: January 22, 2025

About Us    

Located in the heart of St. James's Gate Brewery, the Guinness Storehouse is recognised as the world’s leading tourist attraction welcoming millions of visitors every year.

Since our launch in 2000, we've been on an incredible journey of growth and innovation. From our 360-degree panoramic Gravity Bar to our award-winning flagship store and the fascinating Guinness Archive, every corner is filled with immersive, sensorial guest experiences that tell our rich story.

In our inclusive culture, where we value each other and celebrate different perspectives, you'll be supported to thrive and recognized for your unique contributions, as we unlock a brighter, more exciting future together. 

If this resonates with you, come join us at the Home of Guinness.

About the Role

This is a critical role responsible for delivering sales and sustainable commercial growth across Guinness Storehouse, Guinness Open Gate Brewery, Roe & Co Whiskey Distillery and Smithwicks Experience, Kilkenny.  The role is responsible for marketing and driving traffic to IBH websites and booking engine, ensuring that 1.6 million people plus book tickets and visit our brand homes each year, delivering on the agreed annual ticketing revenue through a mix of volume, pricing strategy and new and enhanced products.  A key responsibility is to drive revenue mid week to the Guinness Storehouse.  

The role is also responsible for continuous improvement and development to drive further traffic and revenue through our ticketing (e-commerce) channels as well as manage an end ot end CRM system. The role is also responsible for translating Global Brand Playbooks (in particular Guinness) into tactical plans to effectively market and position each brand homes as a must do experience and in the context of Guinness Storehouse play a key role in recruiting new drinkers to the world of Guinness.  

The role is managing all the marketing and sales activities for the largest, most high profile visitor attraction in Ireland welcoming over 1.6 million visitors per year. GSH is predominantly an e-commerce business and is the largest e-commerce business across the Diageo portfolio representing over 60% of all Diageo e-commerce NSV. Within tourism and hospitality, it is one of the largest most complex and dynamic businesses within its sector not just in Ireland but across the comparable global visitors experiences. It is the largest brand home across the Diageo portfolio of Brand Homes  

Role is responsible for delivering annual sales growth with CAGR of 8%. The role has key accountability for selling price, dynamic pricing, margin and sales mix with finance and operations team’s input. This role oversees significant A&P spend (11% of NSV) ensuring that spend is balanced between effective marketing, sales and cultural activities, and managing labour budget for a team of 31 people.

You will be responsible for:

Driving sales and marketing activities to deliver NSV for all Irish Brand Homes (GSH, GOGB, Roe & Co, SEK) Forecasting and budgeting (with finance support) Performance insights  Connections Planning  Building e-commerce digital capabilities  Building, updating & maintaining websites Managing & continuous improvement of ticketing system Data & Insights Technology to understand visitors and consumers  Driving Brand Salience for Guinness  Culture Strategy that supports growth of domestic market  Culture activities that are brave and OGCD Brand ManagementBrand Management and alignment with Global Brand Strategies for all BH’s Leading and motivating a high-performance teamBuilding a team with skills for the future success of GSH Clear and consistent communications to drive employee engagement  Deliver on Diageo Leadership Standards and Values including Dial Up Behaviours   Control and complianceEnsure full compliance with DMCEnsure full compliance with CARM

To be successful in this role, you will need:

Post Grad and Degree Qualification in business, sales, tourism, hospitality Digital e-commence or consummate experience in a large scale corporation with transferable skills  Strong leadership and people management skills Evidence of continuous Learning & Development to keep apace of the fast paced world of e-commence and visitor experiences Strong financial and commercial acumenAt least 10 years of commercial sales experience in a similar industry  A deep understanding of end to end marketing and sales of an high volume, high traffic, transactional e-commerce business  A deep understanding of digital tools and platforms to drive awareness, traffic and sales  A strong understanding of B2B and B2C sales channels in tourism, in particular tourism FMCG Brand Management experience and exposure Evidence of inspiring and managing a high performing sales and marketing team to deliver results Strong organisational and communication skills 

Working with Us

Flexibility is key to success in our business and many of our people work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

We offer a highly competitive rewards and benefits package including: Contemporary work life balance policies and wellbeing activitiesSubsidized gym membershipContributary pension schemeLunch allowance of €7/day when on site€600 Product allowanceAnnual bonus (dependent on performance)Annual merit based increasesShare options

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and listened to, is a crucial part of this. 

We believe the most diverse and inclusive culture makes for a better business and a better world. 

We know that for our business to thrive and for Diageo to realise its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the countries in which we operate and to reflect our broad consumer base.  

Around the world we have a number of inclusive Business and Employee Resource Groups known as BRGs and ERGs. These influential groups, made up of our people, represent various viewpoints, experiences and communities who generate thought-provoking work to enhance our business and workplace, creating a sense of belonging and opportunities for all.  

Join us, and you'll be part of an organisation that embraces diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of — and help build — an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. And you'll help us champion inclusion and diversity across our entire business: with our employees, our suppliers, across our brands, and within the communities in which we operate. 

Feel inspired? Then this may be the opportunity for you.

Worker Type :

Regular

Primary Location:

Storehouse

Additional Locations :

Job Posting Start Date :

2024-11-26