The position will be a strategic leader responsible for driving the company's marketing and business strategy development and execution, expanding our market presence across Agrifood, animal nutrition, the human nutrition, aquaculture, food technology, and crop science sectors. As a member of the executive team, the position is responsible for shaping our brand and ensuring our products and services continue to improve the quality of life in China and globally. The position also has the responsibility to hire and develop the staff for the BD & Marketing Department.
We Are Kemin
We are visionaries who see things differently and are inspired by the world around us.
We have been dedicated to using applied science to improve the quality of life for over half a century.
We are a global ingredient manufacturer that strives to sustainably transform the quality of life every day for 80 percent of the world with its products and services.
For over half a century, Kemin has been dedicated to using applied science to address industry challenges and offer product solutions to customers in more than 120 countries. Kemin provides ingredients to feed a growing population with its commitment to the quality, safety and efficacy of food, feed and health-related products to customers around the world.
Established in 1961, Kemin is a privately held, family-owned-and-operated company with more than 2,800 global employees and operations in 90 countries, including manufacturing facilities in Belgium, Brazil, China, India, Italy, Russia, San Marino, Singapore, South Africa and the United States.
As a Kemin team member, you’ll receive…
· A competitive financial package- in addition to your salary, we offer an uncapped bonus opportunity, 401k match program, and paid vacation and holidays.
· Robust health and wellness support- we are proud to offer a fitness reimbursement (for your whole family!), an on-site fitness center, restaurant with seasonal fresh food options (and the ability to order food to bring home), and free fresh fruit in break areas- to name a few.
· Continued learning opportunities- Kemin offers tuition reimbursement and recently launched a new corporate university with online and in-person training opportunities for growth and development throughout your entire career.
· The chance to give back to our world- Through our foundation of servant leadership, we are proud to offer ample service opportunities, including paid time off to do so. Kemin has a valued corporate partnership with both The World Food Programme and Habitat for Humanity, in addition to many local initiatives.
· Opportunities to support our valued educators- Kemin is a proud sponsor of the Iowa Governor's Stem Advisory Council where we fund annual teacher's awards. In addition, we have a robust internship and externship program, and frequently host student tours.
Responsibilities
· Strategic Planning & Execution
Develop and execute strategic plans that align with the company's long-term goals and industry trends.Generate market, customer and competitor insights, identify growth opportunities and recommend strategic business moves.Marketing InitiativesLead the creation of innovative marketing campaigns that resonate with our target audiences and drive engagement.Utilize multi-channel marketing strategies, including digital, social media, and traditional media, to maximize reach and impact.Oversee the creation and execution of marketing campaigns that enhance brand awareness and drive sales
· Business Development
Identify and pursue new business opportunities, including partnerships, acquisitions and licensing opportunities, to expand our market share.Negotiate and close strategic deals that align with our business objectives and enhance our competitive advantage.· Market Research & Analysis
Conduct thorough market research to stay abreast of industry trends, competitor activities, and customer needs.Synthesize research findings into actionable insights to guide business decisions and marketing strategies.· Brand Management
Manage and enhance the company brand to reflect our commitment to innovation and quality in all markets.Ensure consistent brand messaging and representation across all marketing materials and communications.
· Team Management & Leadership
Build and lead a high-performing marketing team, providing mentorship, coaching, and professional development opportunities.Establish clear performance metrics and regularly review team progress against objectives.
· Cross-Functional Collaboration
Work closely with sales, product development, and other departments to ensure marketing strategies are integrated and support overall business goals.Facilitate communication and alignment to drive a unified approach to serving our customers.Lead KAS team to provide support for products applications as business needed
· Budget Management
Manage the marketing budget to ensure efficient allocation of resources and maximize ROI on marketing investments.Develop and maintain financial forecasts and budgets for marketing activities.
· Customer Insights & Feedback
Collect and analyze customer feedback to inform product improvements and new product development.Ensure customer insights are integrated into marketing strategies to meet and anticipate market needs.
PHYSICAL EFFORT NEEDED: Normal Office Working Environment.
TRAVEL: up to 60% domestic and potential for international travel..
Qualifications
QUALIFICATION & SKILLS & EXPERIENCES:
Master’s degree in marketing, Business Administration, or a related field; MBA preferred.Minimum of 10 years of progressive marketing experience, with at least 5 years in a senior leadership role.Proven track record of developing and executing successful marketing strategies in a global, B2B environment.In-depth understanding of market dynamics and consumer behavior in the nutrition and health industries.Strong analytical skills with the ability to interpret market data and make data-driven decisions.Excellent leadership and interpersonal skills, with the ability to inspire and motivate a team.Fluent in English and Mandarin, both written and spoken.#LI-KZ1