Head Communications, B&R Automation Take your next career step at B&R – a member of the ABB Group – with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At B&R – a member of the ABB Group, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.Join the automation team at B&R- a member of the ABB Group.
This position reports to

Head of Communication and Marketing

Your role and responsibilities

The Head of Communications at B&R, the Machine Automation Division of the ABB Group, is globally responsible for all internal and external communication activities, ensuring that the company’s market leadership is clearly communicated. This global leadership role involves developing and executing a comprehensive communication strategy aligned with business objectives. The role requires close collaboration with R&D and Sales to design targeted, multi-channel communication initiatives. Key areas include thought leadership, external media relations, internal change communication, trade shows, and event communication. Additionally, the role involves creating and localizing relevant content, strategically managing media relations, and measuring the success of communication efforts through KPIs. Coordination with ABB’s central communication teams and alignment of local communication efforts on a global scale are also critical responsibilities. The current responsibility covers a total of five people, with the position “MR, PR and PA” also still open. Thus, the position will be responsible for at least six people. The location will be Eggelsberg (Upper Austria). •\tStrategic Communication Planning & Advisory: Develop and execute a 360° communication strategy to strengthen B&R’s positioning, covering thought leadership, executive speaking engagements, internal change communication, and media relations. Align closely with ABB’s broader communications strategy to ensure message consistency and impact. Oversee crisis communication planning and response at a global level.•\tCustomer-Centric Communication & Content Creation: Work closely with Marketing & Sales to implement targeted communication initiatives across digital channels, trade shows, and press & PR. Develop localized content while ensuring high-profile media placements across print, broadcast, and online media. Create and distribute press releases, speeches for senior executives, and content that enhances brand reputation. Plan and execute global and regional press events, including digital, hybrid, and in-person formats.•\tExecutional Excellence & Performance Measurement: Ensure high-quality execution of all communication initiatives in alignment with brand guidelines. Monitor and analyze media coverage, providing insights for continuous improvement. Measure success through KPIs to track ROI. Support strategic partnerships, sponsorships, and advertising initiatives to drive B&R’s business growth.•\tCollaboration & Leadership: Lead and develop the global communications team while coordinating local communication efforts worldwide. Build a content repository, share best practices, and align closely with ABB’s central teams and other ABB Communications divisions. Foster strong relationships with media and industry influencers while acting as a spokesperson for B&R. Provide media training for senior executives and support leadership communication internally.

Qualifications for the role

\tMaster’s degree in public relations, communications, marketing, journalism, or related field.\t12+ years of international public relations experience, preferably a mix of corporate/agency experience in a technology-focused industry, including leadership experience.\tProven expertise in designing and executing successful media campaigns at various scales.\tExcellent written and verbal communication skills in English and German (C2 proficiency).\tStrong public speaking and presentation skills, with experience as a company spokesperson.\tProficient in social media management, digital content creation, and event planning.\tKnowledgeable in digital media tools and project management.\tAble to work effectively in a matrixed, global organization, with cross-functional and intercultural collaboration skills.\tStrong business acumen, adaptable to fast-paced environments with changing priorities.

More about us

At B&R – a member of the ABB Group, you can expect an exciting and challenging job with an individually tailored introductory training. You will work in agile teams where you have the opportunity to actively contribute and drive ideas forward. Our flexible work models (e.g. flextime, hybrid) offer you an optimal work-life balance. Our unique B&R spirit is characterized by appreciation, communication at eye level and an informal work culture. We offer you customized training and development programs as well as exciting development opportunities within the company. Numerous other B&R benefits (Parental Leave Program, Employee Assistance Program and many more) round off our offer. ABB's Machine Automation Division, also known to our customers as B&R, is an innovative automation company headquartered in Austria with additional offices around the world. B&R became part of ABB's Robotics & Discrete Automation division in 2017 and, together with the ABB Robotics division, employs more than 11,000 people at over 100 locations in more than 53 countries.As a leading global provider of automation solutions, B&R develops, produces and sells industrial electronics, software solutions and mechatronic solutions as well as technologies for machine and factory automation. Since 2020, B&R's automation portfolio has also included Codian brand delta robots. With its innovative solutions, B&R sets new standards and consistently exceeds its customers' expectations. We look forward to receiving your application (documents submitted in English are appreciated). If you want to discover more about ABB, take another look at our website www.abb.com.