**Introduction** This role will be responsible for growing our audience of subscribers to our portfolio of newsletters (ibm.com/subscribe). You’ll be responsible for developing and implementing audience growth strategies — creating comprehensive plans to attract new subscribers, partnering with teams across IBM in order to implement tactics via social media promotion, website promotion, and content marketing strategies to incentivize sign-ups. **Your role and responsibilities** Your Responsibilities: * Implement promotional digital tactics across our inbound footprint / thought leadership hub ([1] ibm.com/think) as well as [2] ibm.com/new * Work with other web strategists to implement promotional tactics across other key [3] ibm.com webpages * Create strong relationships and work cross-functionally with key stakeholders on other IBM marketing teams (e.g. email marketing, social media, paid media, influencers, etc.) * Consider ways to programmatically embed subscription into other channels like email/outbound tactics * Partner with URX team to ensure a seamless sign-up experience * Develop A/B testing strategy and create a testing & personalization backlog * Utilize tools in order to gather subscriber data and utilize that data in order to understand what tactics perform best / optimize your strategy moving forward * Responsible for maintaining and optimizing the [4] ibm.com/subscribe web page. **Required technical and professional expertise** * Experience working in digital marketing * Ability to work cross-functionally, with preference for those who have experience in other channels (e.g. social media, email marketing, etc.) * Proficiency in analyzing data to identify trends and make data-driven decisions (you should be able to describe instances in which you have utilized this skillset) * Ability to work independently, with a strong sense of responsibility and commitment to teamwork. You have a volunteer spirit with a 'we succeed as a team' attitude. * Creative thinking: Ability to develop innovative strategies to capture audience attention. * Good communication skills within a project, ensuring appropriate hand-off to the next person in workflow. **Preferred technical and professional experience** * Have worked in a CMS before, preferably Adobe Experience Manager IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.