The Growth Marketing Coordinator will follow all Growth Marketing activations in Mexico hand-on-hand with Marketing Manager who is the person to whom this position reports. You will partner closely with sales product teams. This role utilizes a strong analytical background with a passion for executing scalable Growth Marketing strategies. Success in this role means understanding the value of Growth Marketing levers and representing those insights in leadership conversations.

Your Typical Day

Develop and execute comprehensive growth marketing strategies.Partner with growth functions (SEO, SEM, Display, Partnerships and Email) to deliver effective campaigns in those markets.  Collaborate closely with other areas in the marketing team to produce compelling marketing campaigns. Represent strategic growth initiatives in leadership business reviews; providing insights into channel trends and performance, impact of key initiatives, and cascade insights to team. Use general knowledge of campaign optimization strategies to drive efficiency (Paid Channels), acquisition and retention tactics (Engagement).Identifying key growth opportunities through both quantitative and qualitative analysis, and evangelizing these opportunities to cross-functional teams.

Your Expertise

3+ years of relevant work experience in Growth Marketing channels (SEO, SEM, Display, Email) University degree Excellent fluency and writing skills, in both Spanish and English Expertise in acquisition via social channelsFamiliarity with partnerships, affiliate channels and other local growth marketing levers a plusStrong understanding Mexican markets and consumer behaviorGeneral knowledge of organic levers, campaign optimization strategies and marketing automation toolsExcellent communication and interpersonal skillsStrong analytical and problem solving abilitiesAbility to adapt to dynamic environments, manage projects independently, maintain exceptional organization, and deliver precise results with strong technical skills, consistently achieving high-quality outcomes.
About EF Education First At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—turn dreams into international opportunities.When you join EF, you join a multicultural and diverse community working across more than hundreds of schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer, and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience and everything else that makes you unique. Founded in Sweden in 1965, EF has schools and offices around the world, including hubs in Boston, London, São Paulo, Tokyo, Zürich, and more. Learn more at https://www.ef.com. EF is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults. All positions are subject to a criminal background and and/or reference checks, as applicable.