HelloFresh

At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.

HelloFresh Spain

Building on our global success (revenue of 7.6€ billion in 2023 with 477€ million AEBITDA), we entered the Spanish market in November 2022 and have been making an impact in our customers' lives with a delicious, healthy, convenient and sustainable alternative to supermarkets, with overwhelmingly positive customer feedback. We have the ambition to conquer the whole market! This is a unique opportunity to gain valuable and challenging experience at a rapidly growing start-up supported by a large international group and make a strong impact in one of Spain's most promising food techs. 

The role

As the sole Analyst in the Marketing & Growth team, you’ll play a pivotal role in driving our Marketing performance. You’ll advise the team with key insights through data analysis, focusing on key areas for the company (Growth, Paid Media, Referrals, Reactivation, Incrementality, Discounts, Conversion Rate, Retention) and on multiple levels (customers, cohorts, campaigns, channels). You will be in charge of data collection, treatment, analysis, presenting data and turning them into actionable recommendations to a large variety of teams and stakeholders within the company.

It is a unique opportunity for a marketing analyst hungry to drive impact, to enjoy a broad scope and high visibility in a fast-paced, flat-hierarchy environment with best-in-class data and growth practices. 

If that’s what you are looking for, we’d love to hear from you.

What you’ll do Provide cracking insights into customer acquisition and retention, looking for improvement opportunities to optimize marketing mix, campaigns, channel targeting, efficiency, etc. Work closely with stakeholders from our Growth channels and other (Marketing) teams, and translate their business questions into structured and meaningful analytics - combining business and technical understanding Run in-depth analyses, create dashboards and reports, organize and evaluate AB tests, provide ad-hoc insights, etc.  Carry out complex in-depth analyses to understand the impact of (e.g.) our price & discount set-up on customer dynamics and economics (conversion, retention, profit contribution, …) and identify and validate opportunities to improve  Conduct comprehensive analyses of our referral journey and metrics, testing variations, discount structures and customer segmentation, liaising with the Global Referral teams to design the next versions of our virality program Play a key role in marketing budgeting by determining the optimal channel mix based on seasonality patterns and marketing attribution models, ensuring  we consistently achieve our scaling and efficiency goals Access and process data from diverse sources such as data warehouses, S3 buckets, and GA using SQL, Python, App Script and/or Google Sheets within a robust data environment Discuss the results of your work with stakeholders of various seniority, including functional teams in the Global headquarter and local top management Take responsibility of own projects, but also collaborate and share knowledge with other analysts, contributing to the broader HelloFresh Analytics capabilities through knowledge sharing and training What you’ll bring Bachelor or ​​Masters Program in a Top Business/Engineering School/University, with a strong focus on data-drivenness At least 3+ years experience in a similar role, driving business impact based on Data and Analytics. Experience with marketing metrics and/or in a consumer-facing business is a must. E.g. in a fast-growing start-up / scale-up, consulting company or a data-driven corporate A quantitative and analytical mindset and skillset. More specifically, you have strong SQL skills, experience with statistical analyses (e.g. AB testing, regression modeling). You also have experience in visualization tools (e.g. Tableau) Experience with other programming languages such as Python is a plus. You will not need it extensively, but given our lean team size it will be helpful for you to be autonomous on a number of technical tasks to unlock your analytical projects Strong business sense: outstanding ability to build a “bridge” between business needs and your analysis (problem & analysis structuring), and between your analysis result and business implications (recommendation definition, data visualization, storylining) Top notch ways of working: you set the bar really high in terms of collaboration and what good looks like Proactive, ambitious, and assertive: you take ownership of your work and think beyond the scope of a given assignment You are capable of both thinking strategically about challenges and rolling up your sleeves to get things done, with an eye for detail At ease in a fast-paced and demanding environment and experience managing multiple stakeholders and priorities simultaneously A growth mindset and a “learning never stops” attitude  What we offer Direct, high impact from day one on one of the fastest-growing food & technology companies in Spain in an exciting growth phase A wide range of responsibilities and exposure to a broad scope of business challenges A vibrant, international environment with mission-driven colleagues An opportunity to learn from top notch colleagues, experts in their areas (marketing, data, growth, etc), both in the Group headquarters and in the local cross-functional Spain team Flat hierarchy and potential for an accelerated growth trajectory Benefit from our selection of employee perks (70% off HelloFresh boxes), flexible remuneration scheme (Cobee); food in the office; Thursday beers; team events; and more