Graphic Designer, Marketing Growth
New York Times
The mission (https://www.nytco.com/company/mission-and-values/) of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
Mission Overview & Responsibilities :
Marketing plays an important part in extending the journalistic legacy and mission of The Times into the future. Our job is to answer the question, “Why is quality journalism worth paying for?” We create award-winning marketing that expresses our mission, how we’re leading the journalism industry and all the ways our readers can subscribe. Above all, we aim to be relevant and straightforward in our marketing — to prove how much we value our readers and subscribers.
Growth Marketing is looking for a Graphic Designer to contribute to the development of digital marketing campaign materials aimed at expanding The New York Times’ enterprise-wide subscription business. This role is situated within the marketing creative team at The New York Times Company and reports to the Creative Director, Growth Marketing. This role is based in our New York City headquarters.
You will work with other marketing creative team members (writers, designers and our audio and video teams), but also across departments with our colleagues in marketing and media strategy, product design, audience insights and brand identity to promote subscriptions to The Times’ portfolio of products to a wide audience.. You will help develop creative concepts, execution and production of design collateral across multiple direct-response channels (email, display, social and more) with oversight from the Creative Director, Growth Marketing.
You will have experience working on projects from initial conception to versioning assets for production. You also bring a refined aesthetic, a nuanced understanding of typography, layout and color, motion design and design craft skills. We want someone who is not only just a stellar designer, but also idea-focused and can do the work of bringing the team’s ideas to life in a way that inspires and excites others.
As a member of the marketing creative team, you will continue to bring fresh ideas to the main challenge of marketing our journalism to readers in this moment and why it’s worth paying for.
Responsibilities:
+ Help develop conceptual, visually compelling direct-response campaigns and other creative projects and implement them across multiple digital channels (social, email campaigns, display and more) to attract and retain new subscribers all within the standards of the New York Times brand.
+ Develop bundle-centric creative that strikes a careful balance between performance and brand integrity and aesthetics in our acquisition marketing efforts.
+ Partner with other designers, art directors, writers and marketers within our department and across the organization to create campaigns that increase subscriptions and engagement with our journalism.
+ Work from creative briefs and address feedback from partners to refine concepts. Be comfortable with changes to strategy or approach based on the news cycle or business needs.
+ Help create compelling presentations and provide rationale for creative work to a broad and varied group of colleagues, including leadership.
+ Understand trends in digital advertising and marketing, branding, media and culture.
+ Understand the latest social media ecosystem and how brands should participate in an authentic way.
+ Understand the need to pivot and work quickly when news events require.
+ Demonstrate support and understanding of our value of journalistic independence (https://www.nytco.com/company/mission-and-values/) and a commitment to our mission to seek the truth and help people understand the world.
Basic Qualifications :
+ 3+ years of hands-on graphic design experience at an advertising agency, digital agency, studio or in-house team.
+ A design portfolio that shows thoughtful design execution and conceptual thinking applied across a range of touch points, including social, digital display, email and print that thoroughly interrogates proof of concept from more than one vantage point.
+ Proficient in the formal elements of design, including typography, layout, balance, hierarchy, proportion, color, emphasis and unity.
+ Fluency with design software (InDesign, Illustrator, Photoshop, After Effects, Jitter and Figma), including intelligently organizing files for design iteration and web production.
+ Hands-on motion and animation experience.
Preferred Qualifications :
+ B.A., B.F.A. or M.F.A. in graphic design, visual communication or another related design discipline.
+ Familiarity with AI production tools.
+ Experience working across multiple departments across a range of projects with partners in strategy and marketing to create campaigns.
REQ-017727
#LI-Hybrid
The annual base pay range for this role is between:
$90,000 — $110,000 USD
The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.
The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com. Emails sent for unrelated issues, such as following up on an application, will not receive a response.
The Company will further consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable "Fair Chance" laws.
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